| 摘要: | 建築投資產業一直都沒有良好的管理規範在約束著建設公司的發展，最近 幾年才陸續有相關法令出爐做約束，另外有相關的營造業法尚未立法通過，再 再顯示出建設公司必須在面對不斷提昇中的國民知識水平及資訊化時代來臨 下，必須有所自我規範及作為，來帶動提昇建築投資產業的競爭力，進而增加 企業個體的發展性與未來遠景。 研究目的： 1. 建設公司面對客戶需求時，應如何增加本身服務品質及降低生產成本、提 高施工品質增加企業競爭力。 2. 累積以往市場經驗，用「將心比心」的思維來透析客戶想要的是什麼，而 走在前端來滿足他們的需求，做好全方位的顧客滿意工作。 本研究從建設公司的企業經營管理與市場競爭力的實務中，由土地開 發、建築設計規劃、產品包裝行銷及施工中落實品質要求，到完工交屋與 移交公共設施驗收，最後從社區經營與售後保固服務結合中整理出市場中 最符合顧客滿意的需求是什麼，因為公開的銷售市場是殘酷的殺手，企業 無法將產品從市場競爭機制中脫穎而出，則顯示該企業隨時可能將遭受淘 汰，最後變成泡沫化。 根據研究成果，建設公司的競爭優勢，絕對不是僅靠任一環節的成功 即可成功，需要從全方位的品質管理面去強化製程，讓每一階段均能發揮 專業的特色，而專業的養成教育是不斷地加強訓練，從根本面去改變提 昇。重視內部與外部顧客滿意，不斷地修正企業經營的方法來達成內、外 部顧客需求，是建設公司融合營造業的共同目標與不二法門。 There has been no good norm governing the development of the construction company in the Construction investment industry. Only in recently years, there are gradually related laws issued to administer; besides, some related construction and buildi ng laws have not been legislated, it repeatedly shows that the construction company must face constantly upgraded civil knowledge standard and to sense the computerization era’s approaching, they have to set up self-governed norms and deeds to uplift the competitive capability of construction investment industry; and to further increase entrepreneur’s development and future prospect. Purpose of Study: 1.How would construction company enhance the service quality, lower product cost, upgrade building quality, and increase enterprise’s competitive capability when facing clients’ demand? 2.Accumulate from previous market experiences, to use “compare with each other” thought to analyze clients’ real needs, to stride ahead of them to satisfy their demand so as to accomplish omnibearing customers’ satisfaction. This study, based on the practices of construction company’s enterprise management and administration, and market competitive capability, will review a sequential subjects related to the following. The topics involve: land development, construction design, product marketing, and building to practicabl y reach quality demand; work completion, delivery, and hand over public facility upon check and acceptance; and furthermore, from community management and after sales warranty period to sort and find out what is the clients’ satisfactory demand. Because sales in the public market is rather practical, if enterprise cannot stick out its product from the market competitive functions, then it dooms that enterprise may be eliminated from the market at any time and finally be fade-out. According to the research result, the construction company’s competitive predominance is absolutely not depended on a single segment’s success; it needs omnibearing quality management to strengthen the process, to make sure each step expresses its professional characteristics. The professionalism education is based on constantly enhanced training, to change and upgrade from the bottom. To pay close attention to inner and outer customers’ satisfaction, to continuously revise the enterprise’s management method to meet customers’ demand, are the common targets and the only way for the construction company to integrate with the building enterprise. |
