全球經濟環境瞬息萬變，產業急遽變化其速度之快讓企業措手不及，如今新科 技、線上消費、產業融合等顛覆既有的商業模式正帶動企業的變革，也因此許多的企 業在轉換商業模式時，得思考如何重新打造既有核心事業競爭力，讓核心專業能站穩 根基，另一方面必須發掘新事業重心、新發展方向。 經濟環境變化太快，集團轉型的決策及方法比過往更為艱鉅與困難，如何適應新 的挑戰，提出可行的策略架構，考驗著團隊中經理人的智慧及挽救頹勢的能力，經營 團隊需順應世界潮流接受不同的挑戰，努力不懈的為企業轉型而奮鬥，為所營事業再 創輝煌的未來。 本研究係以個案研究方式探討傳統代工製造業面臨經濟環境的改變，如何拋棄舊 思維並透過跨領域的多元經營方式成功轉型為研究主題，並祈可作為其他企業的轉型 參考。;The economic environment varies from minute to minute. Industries change so fast that enterprise can’t handle it. Nowadays, Cutting-edge technology, e-shopping and Industry consolidation are reforming existing business module and leading the evolution. Therefore, companies need to think about how to rebuild core competitiveness to help their expertise stand firm. Meanwhile, they have to bring up the new heart of business and develop new strategy. As the velocity of change speed up , the difficulty of considering new way for enterprise transformation increases. How to adapt to new challenge and propose an available strategy structure is ordeal of wisdom and crisis management for managers.Operators need to conform to different challenges posed by world trend, keep fighting for business Transformation and hit a new peak. This dissertation is studying on how traditional substitute industries face economic change and abandon old thought and transform successfully with diversified management by case-based methods. It will provide reference of transformation for other enterprise .
