外送平台持續使用行為之影響因素——兩岸消費者之比較;Factors Affecting the Continuance Usage of Food Delivery Platforms -- A Cross-Strait Comparative Study

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题名:	外送平台持續使用行為之影響因素——兩岸消費者之比較;Factors Affecting the Continuance Usage of Food Delivery Platforms -- A Cross-Strait Comparative Study
作者:	孫新年;SUN, XINNIAN
贡献者:	資訊管理學系
关键词:	資訊系統持續使用;外送平台;兩岸差異;消費者行為;習慣;信任;Continuance Usage of information systems;Delivery platforms;Cross-strait differences;Consumer behavior;Habits;Trust
日期:	2022-06-29
上传时间:	2022-07-13 23:03:23 (UTC+8)
出版者:	國立中央大學
摘要:	近年來，隨著人們工作生活的不斷快節奏化，餐飲外送逐漸成為了日常生活的一部分。各種外送平台在世界各地悄然出現，而在經歷了一段時間的激烈競爭後，很多地方都只剩下少數幾家企業壟斷當地市場。在此背景下，如何留住老用戶對於外送平台來說便顯得尤為重要。本研究試圖通過兩岸之間的比較研究，探究這些外送平台用戶的持續使用行為，以分析兩岸之間的存在的異同。本文的研究模型基於「資訊系統持續使用模型」，使用到的構念包括「習慣」、「信任」、「期望確認」、「知覺有用性」、「滿意度」、「資訊系統持續使用意願」以及「資訊系統持續使用行為」。研究發現，「期望確認」能夠正向影響「知覺有用性」，而消費者的「滿意度」又同時被「期望確認」和「知覺有用性」所正向影響。同時「滿意度」通過「資訊系統持續使用意願」以及「習慣」兩條路徑影響「資訊系統持續使用行為」。另外，包括「信任」在內的很多影響因素，其影響效果在兩岸消費者之間存在著顯著差異。;In recent years, as people moving into a fast-pace life, catering delivery has increasingly become a part of our daily life. Various delivery platforms have sprung up in many economies. After a stage of fierce competition, there are only a few companies left to oligopolize each local market. In this context, how to retain old users is particularly important for the delivery platforms. This study attempts to look into the continuance usage behavior of the users of these delivery platforms, through a Cross-Strait comparative study, to understand the similarities and differences in the two economies. The research model is based on the “Post-Acceptance Model of IS Continuance.” The constructs included are “habit,” “trust,” “expectation confirmation,” “perceived performance,” “satisfaction,” “information system continued use intention” and “information system continuous use behavior.” Results reveal that “expectation confirmation” positively affects “perceptual usefulness,” while consumer “satisfaction” is positively affected by both “expectation confirmation” and “perceived usefulness.” At the same time, “satisfaction” influences “information system continuous usage behavior” through two paths: “information system continuance usage intention” and “habit.” In addition, many influencing factors, including trust, have significant differences in their effects between consumers on both sides of the strait.
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