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中文文獻
劉應興(譯)(民92)。類別資料分析導論 (原作者: A. Agresti)。台北市: 華泰文化事業公司。
謝文雀(譯)(民90)。消費者行為 (原作者: R. D. Blackwell, P. W. Miniard, & J. F. Engel)。台北市: 華泰文化事業公司。
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