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Items for Author "李小梅"
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Showing 7 items.
Collection
Date
Title
Authors
Bitstream
[資訊管理學系] 研究計畫
2001-10-01
消費者對創新產品採用行為與新產品屬性評估之研究; The Study of Consumers Adoption of Innovation and the Evaluation of Innovative Product Attributes
李小梅
[資訊管理學系] 研究計畫
1999-09-01
由消費者經驗之認知面、情感面探討對消費者滿意行為的影響---以金融服務業為實證
李小梅
[資訊管理學系] 研究計畫
1998-09-01
流通業自動化管理---流通業自動化資訊策略與企業策略連結程度之研究;The Study of the Linkage between Business and Information Strategy-Distribution Industry
李小梅
[資訊管理研究所] 研究計畫
2000-07-01
顧客對抱怨處理反應之研究---由預期補償的觀點探討; Consumer Responses to Service Complaint Handling---Diagnosing Consumer Expectations for Service Recovery
李小梅
[企業管理學系] 研究計畫
1994-10-01
消費者對產品來源國之態度及影響購買決策因素之研究; The Study of Country-of-Origin Effects on Consumer Evaluations of Products
李小梅
[企業管理學系] 研究計畫
1993-10-01
台灣地區社會慈善基金會贊助人之行為及其行銷策略之研究; The Study of the Charity Behavior of Donors and the Fund-Raising Marketing Strategies
李小梅
;
徐慈惠
[企業管理研究所] 研究計畫
1995-09-01
行銷通路之選擇與影響評估因素之研究;The Study of the Distribution Channel Decisions and the Related Factors in International Markets
李小梅
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