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姓名 陳奕帆(I-Fan Chen)  查詢紙本館藏   畢業系所 工業管理研究所
論文名稱 一分析架構以開發服務系統之營運模式與執行流程
(A methodological framework for developing the business model and operational processes of service systems)
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摘要(中) 面對競爭環境的改變,許多專司代工的企業紛紛轉型成專業服務業,期望能
及時達成客戶需求,及提升附加價值。然而大部分企業在服務發展上,仍未有嚴
謹且有效率的方法來進行服務研發及服務供給。因此,由IBM 所提出的服務科
學,重新定義服務的發展及定位。透過合理的方法與工具,讓企業在服務的創新、
發展與管理上有程序及科學的進行。
本研究目的在提出一個有程序的服務開發流程。透過將服務營運模式系統
化,協助設計團隊進行流程、功能及資源規劃。此平台目的使設計團隊: (1) 利
用營運模式分析定義服務的價值定位、顧客、支援流程以及財務四構面;(2) 遵循
服務價值定位以設計因應的核心服務流程;(3) 整合多層流程架構來描述新服務
系統的目標與流程物件的關係。 最後透過雲端運算服務驗證此分析架構。
摘要(英) To compete in dynamic environment, time to market and value-added are the
main issues in business. However, nowadays firms could not have exact and effective
progress to do service innovation. Service design system, which redefine the progress
of service development and position in enterprises via research of IBM. Through right
approach and tools, the innovation, development and management of new service in
enterprises can work more scientific and sequential.
In this study, we object to propose a methodical developing progress to assist
service design team to develop new service via a viewpoint of system. The aim of this
model is to permit design teams who: (1) use business model ontology to define four
pillars of their business such as value proposition, customer, infrastructure and
finance; (2) use service reference model to design the core functions of each
subsystems; (3) combine multilevel flow modeling (MFM) to describe the mean-end
and whole-part of the new service system. And case study on cloud-computing
service.
關鍵字(中) ★ 雲端運算
★ 服務參考模型
★ 多層流程架構
★ 營運模式分析
★ 服務科學
關鍵字(英) ★ Business Model Ontology
★ Service Reference Model
★ SSME
★ Multilevel Flow Modeling
★ Cloud Computing
論文目次 Table of Contents
摘要................................................................................................................................ i
Abstract .......................................................................................................................... ii
Chapter 1 Introduction ................................................................................................... 1
1.1 Background ...................................................................................................... 1
1.2 Motivation ........................................................................................................ 2
1.3 Research Objectives ......................................................................................... 3
1.4 Research Framework ....................................................................................... 4
Chapter 2 Literature Review .......................................................................................... 6
2.1 New Service Development .............................................................................. 6
2.1.1 Introduction ........................................................................................... 6
2.1.2 Methodology of Service Development ................................................. 7
2.1.3 Key factors of Service Development .................................................... 8
2.2 Service Prerequisites Model ............................................................................ 9
2.2.1 Introduction ........................................................................................... 9
2.2.2 Service Concept .................................................................................. 10
2.2.3 Service System .................................................................................... 11
2.2.4 Service Process ................................................................................... 12
2.3 Business Model .............................................................................................. 12
2.3.1 Introduction ......................................................................................... 12
2.3.2 Business Model Concept..................................................................... 14
Chapter 3 Architecture of Service Design System ....................................................... 16
3.1 Introduction to Service Design System.......................................................... 16
3.2 Proposed Methodological Framework ........................................................... 19
3.2.1 Advantage of Business Model Ontology ............................................ 21
3.2.2 Advantage of Service Reference Model ............................................. 21
3.2.3 Advantage of Multilevel Flow Modeling ............................................ 21
3.3 Business Model Ontology .............................................................................. 22
3.3.1 Business Model Elements ................................................................... 22
3.4 Service Reference Model ............................................................................... 40
3.5 Multilevel Flow Modeling ............................................................................. 43
3.5.1 The Basic Concepts of MFM .............................................................. 45
3.5.2 Symbols for MFM Objects ................................................................. 47
3.5.3 MFM Relations ................................................................................... 48
Chapter 4 Development of Service Design System ..................................................... 49
4.1 Introduction .................................................................................................... 49
4.2 Value Proposition Level ................................................................................. 50
4.2.1 Target Customer Segmentation ........................................................... 50
iv
4.2.2 Service Variant .................................................................................... 51
4.3 Service System Design .................................................................................. 52
4.3.1 Service Delivery System ..................................................................... 53
4.3.2 Service Support System ...................................................................... 58
4.4 Implement and Control .................................................................................. 61
4.4.1 Service Process Design ....................................................................... 62
Chapter 5 Case Study ................................................................................................... 69
5.1 Case Description ............................................................................................ 69
5.2 Implementation of Service Design System .................................................... 70
5.2.1 Value Proposition Level ...................................................................... 70
5.2.2 Service System Design Level ............................................................. 72
5.2.3 Implement & Control Level ................................................................ 75
Chapter 6 Conclusion and Future Research ................................................................. 93
6.1 Conclusion ..................................................................................................... 93
6.2 Recommendations for Future Research ......................................................... 94
References .................................................................................................................... 95
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指導教授 高信培(Hsing-Pei Kao) 審核日期 2010-6-26
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