| 摘要(英) |
According to my experience on polyester filament business for more than 20 years, I am aware of the high competition on this business. I deeply perceive the analysis on competitive advantage is very important for company’s future. Based on the tendency on globalization, polyester filament maker should realize what his business circumstance is. Besides, from the limited resources, he should know how to overcome the tough business by setting up his own competitive strategy and competitive advantage on growing own advantage up continually. Otherwise, he could fail and get out of the busienss. From the metioned-above background, the purpose of this study tried to conduct alternatives for this business.
This study includes:
1. Take an overlook on polyest fiber business and its business structure
2. Utilize the concept from Porter’s SWTO and to analyze the polyester fiber business on
its supply chain, value chain and key success factor, then to conduct a competitive
advantage
3. Based on Professor Turn’s model on competitive advantage, what is company’s
unique service and product for customers is studied in detail. How to integrate
company’s resources and capabilities to set up own competitive advantage and how to
maintain the advantage are studied too. After the analysis, the conclusion would be helpful for an administrator to understand the company’s competitive advantage and would be a reference for making company’s decision.
Specifically, this research has the following conclusions:
This study conducted three possible alternatives for this business in the future:
To strenthen R&D the developments on high value added products, especially, for special industrial fiber and multi functional fiber;Focusing on litchi market and integrating the value chain to cover up, middle and down streams as well as marketing and good service;
Based on OEM advantage (the high quality products)., to join venture with the brand company, via the chennel to spread toward globe.
Proposed to make a change from the previous ideas, such as low cost, advantage market, operation excellence to the new ideas as value chain, global team, sharing resources and differentiation. The core is to change mind from cost down to value creation.
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