創業家精神與創業家社會資本對創業成功影響之研究-以中國蘇州某台商家具廠董事長為例

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謝耀輝(Yao-hui Hsieh) 查詢紙本館藏

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高階主管企管碩士班

論文名稱

創業家精神與創業家社會資本對創業成功影響之研究-以中國蘇州某台商家具廠董事長為例

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摘要(中)

創業家為國家經濟體系中一群特殊的角色，且為少數的一群，他們是企業新創與發展的靈魂性人物。因此，創業家相關議題的討論，一直是重要的研究領域。為何有些人選擇並成功開創自己的企業成為創業家，而有些人選擇擔任一般從業人員。創業家與一般從業人員間的差異是否來自於先天特質的不同，或者可以透過後天的教育加以培養，此議題一直是許多研究所關心的重點，也是創業家人才培育的關鍵議題。
過去並未有學者針對傳統產業的創業家進行深入研究。本研究整合創業家精神與社會資本的觀點，探討兩者對於傳統產業創業家創業行為的影響。本研究採兩個階段進行，第一階段為個案企業董事長訪談，主要的目的是希望經由研究對象的資料，對照相關文獻，能夠明確瞭解創業家精神的特質及創業家社會資本對其創業過程中的影響，以做為第二階段研究的基礎。第二階段為心理測試，以第一階段的研究成果為基礎，提出創業家創業決策行為模式及相關假說。
第二階段第一份研究過程以研究個案夫妻兩人同時受測，研究結果指出，創業過程若能像研究個案採取夫妻共同創業模式，互相彌補對方個性缺陷，相輔相成，創業結果必然是成功的。
第二階段第二份研究創業家社會資本相關變數(包括個人社會資本認知工作相關社團參與、和信任)在不同受測者間，均存在顯著的差異。本研究也發現，個人的情緒智慧及其社會資本認知，會影響其社會資本的形成。且創業家接觸的社會資本來自四面八方，如何善待貴人，遠離瘟神，也是本研究的重點之一。
最後，本研究的結果指出，一個人的精神與多元智能和社會資本，會顯著影響創業的成功與否。相關討論、研究限制與未來研究方向在本論文中均有詳細的說明。

摘要(英)

Entrepreneurs are very special and rare roles to the national economy. They lead the development of the enterprice innovation. So the topic of entrepreneurs is always a hot issue. Why do people choose to start a new business on their own instead of being employed? What are the differences between entrepreneurs and employees? Do the differences come from talent or education and train?
Previous researches did not address the focus on entrepreneurs in traditional industries. This research integrates entrepreneurs and social capital to see the effect of these two factors on the activities of starting a new business. This research takes a two stages-method. At the first stage, we interview a company`s CEO. At this stage we try to analyze his personal characteristics, entrepreneurs and social capital. At the second stage we take some psychological tests on the CEO. At this stage, we try to integrate the result from the previous stage and this stage to propose our research conclusion.

關鍵字(中)

★ 創業家
★ 創業家精神
★ 創業家社會資本
★ 創業行為

關鍵字(英)

★ Starting A New Business
★ Social Capital
★ Entrepreneur

論文目次

第一章緒論 1
第一節前言 1
第二節研究背景 1
第三節研究動機 3
第三節研究目的 4
第二章　文獻探討 5
第一節何謂創業家? 5
第二節　新企業與創業者 9
第三節創業家精神 10
第四節　影響創業決策之因素 12
第五節　創業家社會資本 13
第六節　社會資本對創業成功之影響 17
第三章　研究方法 22
第一節研究流程 22
第二節研究架構 23
第四章個案企業董事長訪談內容 27
第一節創業背景與動機 27
第二節　創業歷程 29
第三節　個案公司董事長的創業家精神表現 32
第四節　創業家社會資本 36
第五節　小結 40
第五章資料分析 42
第一節個案公司董事長決策風格分析 42
第二節個案公司董事長多元智能與社會資本分析 46
第三節個案公司董事長在創業歷程中的創業家精神表現 54
第六章結論與建議 57
第一節結論 57
第二節管理建議 58
第三節研究限制 59
參考文獻 60

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指導教授

林子銘

審核日期

2010-6-21

推文