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姓名 梁家芸(Chia-Yun Liang) 查詢紙本館藏 畢業系所 企業管理學系 論文名稱 知識、信任與製造地對產品購買意願之影響─以日本福島電廠核災為例
(The impact of knowledge, trust and country of manufacture on purchase intention -Focusing on nuclear power plant disaster in Fukusima, Japan)相關論文 檔案 [Endnote RIS 格式]
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至系統瀏覽論文 ( 永不開放)
摘要(中) 本研究欲了解消費者在福島核災事故後,對於日系產品短期未來的購買意願,故構建出可能影響其購買意願之因素,並寄望由問卷中了解消費者對於受輻射影響較大的商品中,需要多久的時間能夠重新恢復購買,以提供相關進口商對販售日系產品商的建議。主要研究目的為:(1) 了解消費者對核輻射汙染的知識是否會影響購買意願(2) 了解消費者對政府機關的信任感是否會影響購買意願。(3)不同產地製的日系商品購買意願是否不同(4) 短期間及將來民眾是否會繼續購買日系商品。本研究以曾經購買過日系食品或日系化妝保養品的消費者為對象,於食品部分共收153分有效問卷;化妝保養品問項方陎共收集103分有效問卷,利用多變量重複測量、單因子變異數分析進行資料分析,研究結果發現:(1) 核輻射汙染的知識會影響消費者購買意願。(2) 對食品藥物管理局及原子能委員會的信任會影響消費者購買意願。(3) 日系商品製造地不同會影響購買意願。(4) 短期內消費者較不願意購買來自輻射區製造的商品,但願意購買非輻射區及他國製造區的日系商品。
摘要(英) The main purpose of this research is to find out the consumers’ purchase intention of Japanese products in the nearly future after Fukushima nuclear power plant disaster, and so to discover factors which probably affect the purchase intention, and is hope to know by questionnaire how long consumers will repurchase products which might have a high probability of being contaminated with radioactive particles. The final part, research offers some suggestions to those merchandises who might sell Japanese products. The purposes of this research are going to discover (1) consumers’ knowledge of radioactive pollution will effect purchase intention or not. (2) consumers’ trust in government will effect purchase intention or not. (3) purchase intentions from different zones of manufacture will be the same or not.(4) consumers will continue to buy Japanese product in nearly future or not. The research used two kinds of goods to run the questionnaires, food and cosmetics. The total responses are 153 questionnaires in the part of food and 103 in cosmetics. Use ANOVA, MANOVA to analyze the data.
Results showed that: (1) Knowledge is significant to Purchase Intention. (2) Trust in the government is significant to Purchase Intention. (3) Country of Manufacture is significant to Purchase Intention. (4) In the short period, consumers are not willing to buy products from radiation polluted zone.
關鍵字(中) ★ 購買意願
★ 製造地關鍵字(英) ★ Country of Manufacture
★ Purchase Intention論文目次 中文摘要 ........................... i
英文摘要 .......................ii
致謝辭 ....................... iii
目錄 .......................... iv
圖目錄 ......................... v
表目錄 ........................ vi
第一章 緒論 ............. ...... 1
1.1研究背景與動機 .............. 1
1.2研究目的 .................... 4
第二章 文獻回顧 ................ 5
2.1核災事故與食品、化妝保養品之安全 ............................. 5
2.2購買意願 ................... 10
2.3小結 ....................... 14
第三章 研究方法 ............... 16
3.1本理論模型與研究假設 ........16
3.2問卷設計 ................... 17
3.3研究範圍與對象 ............. 22
3.4資料分析方法 ............... 22
第四章 研究結果 ............... 24
4.1樣本結構 ................... 24
4.2研究變數的敘述性統計 ....... 25
4.3知識與信任對購買意願的重複測量 .... 38
4.4製造地對購買意願之單因子變異數分析 .......... ............. 45
第五章 研究結論與建議 ............. .. 48
5.1研究結論 .......................... 48
5.2研究限制與建議 ................. .. 50
5.3實務上的建議與貢獻 ................ 52
5.4 研究貢獻 ......................... 53
參考文獻 ............................. 55
參考文獻 一、中文文獻
1. 王文正(2006) 產品知識及品牌形象對購買意願的影響-產品類別的干擾
2. 林世鳳(2006) 女性消費者化妝品購買行為探討--以台南是女性消費者為例
3. 林碧霞(2007) 品牌形象及產品知識對購買意願之影響-價格折扣干擾效果之探討
4. 封德台(2006) 製造來源國與品牌名稱對消費者購買意願影響之研究--以國際性服飾品牌為例
5. 許馨云(2006) 女性消費者對於保養品購前資訊來源信任程度之研究
6. 楊文惠等(2005) 消費者成藥品牌知識與知覺風險、購買意願關係之研究-以感冒、咳嗽成藥為例
7. 陳盈秀(2006) 網路書店瀏覽者之產品涉入、知覺風險影響其購買意願之研究
8. 陳淑娟等(2009)產品涉入、知覺風險與資訊傳播影響消費者購買果醋意願的研究
9. 秦兆瑋(2002) 製造來源國形象、消費者心理認知與知覺價格對消費者購買行為之影響─以兩岸都會區消費者為例
10.張佩琳(2001) 知覺風險對品牌忠誠的影響研究-以品牌知名度與品牌形象為干擾變數
二、英文文獻
1. Bauer, R.A.(1960), “Consumer behavior as risk taking”,In R.S. Hancock (Ed), Dynamic Marketing for a Changing World Chicago:American Marketing Association, pp.389-393.
2. Cox, D. F. Risk handling in consumer behavior(1967) -- an intensive study of two cases. In D. F. Cox (Ed.), Risk-taking and information-handling in consumer behavior. Boston: Harvard University Press. PP. 34-81.
3. Cox, D.F. Risk-taking and information-handling in consumer behavior.(1967), Boston: Harvard University Press.
4. Cunningham, S.M.(1967), “The Major Dimension of Perceived Risk:Risk taking and information handling in consumer behavior,” in Donald F. Cox(ED.), Boston: Harvard University Press, pp.82-108.
5. Garretson, J. A., & Clow, K. E.(1999), “The influence of coupon face value on service quality expectations, risk perceptions and purchase intentions in the dental industry,” Journal of Services Marketing, Vol. 13, No. 1, pp.59-72
6. Jacoby and Kaplan (1972), “The Components of Perceived Risk,” In M. Venkatesan(ED.), Proceedings, 3nd Annual Conference, Chicago: Association for Consumer Research, pp.382-393
7. Jarvenpaa, Tractinsky, Saarinen(2006) “Consumer Trust in an Internet Store: A Cross-Cultural Validation”
8. Kaplan, L. B., Szybillo, G. J. & Jacoby, J. (1974). Components of Perceived Risk in Product Purchase: A Cross-Validation. Journal of Applied psychology, 59(3), 287-291.
9. Kirtland et al (2004) “Knowledge and Perceived Risk of TB”
10. Lennart Sjöberg & Britt-Marie Drottz-Sjöberg (1994) Risk Perception of NuclearWaste: Experts and the public, RHIZIKON: Risk Research Report, 16. Center for Risk Research, Stockholm School of Economics
11. Mayer, R. C., Davis, H. & Schoorman, F. D. (1995). An integrative model of organizational trust. Academy of Management Review, 20(3), 709-734.
12. Risk Management, Vol. 6, No. 1 (2004), pp. 51-64 Published by: Palgrave Macmillan Journals
13. Urbany, J. E., W. O. Bearden and D. C. Weilbaker,(1988) “The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search,” Journal of Consumer Research, 15, pp.95-102
14. Urbany, J. Dickson, P.R. Wilkie, W.L, (1989), “Buyers uncertainty and information search,” Journal of consumer Research, 16, pp. 208-215.
指導教授 張東生、蕭嬋
(Dong-Shang Chang、Chan Hsiao)審核日期 2011-7-11 推文 plurk
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