| 摘要(英) |
The world’s first semiconductor foundry was built by tsmc in 1987. The global semiconductor foundry service revenue is growing from 2001 80 billion USD to 2010 250 billion USD, and it is an average of 13% CAGR (Compound Annual Growth Rate) growth in semiconductor foundry business. The No.1 and No.2 global semiconductor foundry players are tsmc and UMC which are both located in Taiwan. The 2 companies occupied 69% of global market share in 2010 (data source IC Insights), and they are the most competitive players in semiconductor foundry service. By running semiconductor foundry business, tsmc became No.4 worldwide semiconductor company, and UMC is No.19 worldwide semiconductor company in 2010. Although Taiwanese semiconductor foundry industry is now standing on the global top position, there are many new comers from USA, South Korea, China, and Japan to compete with Taiwanese operators and willing to breakthrough the semiconductor foundry market from the 2 major operators. It became an important topic for Taiwanese semiconductor foundries to maintain their competitive advantage.
The thesis is a qualitative research of the competitive advantage and strategy analysis based on Taiwanese semiconductor foundry industry. Some academic papers and the theories of competitive analysis models have been discussed to analysis the characteristics of competitive advantage in semiconductor foundry business, such as industry life cycle analysis, five forces analysis, six forces analysis, V.R.I.O. analysis, BCG model, EV=PB-C analysis, and S.W.O.T. analysis. The competitive advantage case study is based on a major semiconductor foundry service company in Taiwan. The case study adopted the theory of the analysis of characteristics model to intensively discuss the competitive advantage of the case company, and its competitive strategy and deployed actions. The before and after business performance of the case company was compared as the effectiveness result of the case company’s competitive strategy and actions.
According to the above study, it was concluded that the competitive advantage analysis of the semiconductor foundry industry can be accomplished by the theory of the analysis of characteristics model. Based on the study result, current competitive advantages in semiconductor foundry industry are as following, how to increase the market share of advance process technology products, high product yield, good and stable product quality, and customer satisfaction on the production capacity and delivery schedule. It is suggested that the further study can focus on the alliance strategy between suppliers and subcontractors of foundry operator, the application of intellectual property in semiconductor industry, and the development technology of next generation fab.
|
| 參考文獻 |
1. 司徒達賢，策略管理新論(第二版)，台北，智勝文化出版公司，2005。
2. 滕曉雲教授，企業競爭優勢分析上課講義，中央大學管理學院，2010。
3. 翁望回，策略管理與競爭優勢，台北，華泰文化出版社，2010。
4. 吳思華，策略九說(第二版)，台北，臉譜出版社，2000。
5. 吳思華，產業分析的基本架構，企業管理，第二十四期，1985。
6. 余朝權，產業競爭分析專論(修訂版)，台北，五南出版社，2008。
7. 麥可波特，競爭策略：產業環境及競爭者分析(三版) ，台北，天下文化出版社，2010。
8. 麥可波特，競爭優勢，台北，天下文化出版社，2010。
9. 麥可波特，國家競爭優勢，台北，天下文化出版社，1999。
10. 方至民，企業競爭策略，台北，前程企管出版社，2000。
11. 林建山，產業政策與產業管理，台北，環球經濟社,1991。
12. 許士軍，許士軍為你讀管理好書，台北，天下文化，2004。
13. 黃俊英，行銷管理策略性的觀點，台北，華泰書局，2000。
14. 黃營杉，策略管理，台北，華泰書局，1996。
15. 黃秀媛譯，藍海策略－開創無人競爭的全新市場，台北，天下文化，2006。
16. 羅耀宗譯，致勝：威爾許給經理人的二十個建言，台北，天下文化，2005。
17. 官坤林，「台灣晶圓代工產業分析與競爭策略之研究」，交通大學，管理科學研究所碩士論文，2004。
18. 賀冬美，「珠寶產業的國際行銷策略─S公司前進澳洲市場之行銷組合研究」，中山大學，企業管理研究所碩士論文，2002。
19. 吳成正，「半導體封測產業西進策略之探討─以A公司為例」，中央大學，管理學院碩士論文，2010。
20. 姜家斌，「汽車正廠售後服務零件之競爭策略探討—以個案Y公司為例」，中央大學，管理學院碩士論文，2010。
21. 謝明炎，「臺灣染料化工產業競爭優勢個案分析-以遠東精密化學股份有限公司為例」，中央大學，管理學院碩士論文，2010。
二. 英文文獻
1. Shepherd, William G., The economics of industrial organization (4th ed.). N.J. : Prentice-Hall International Editioms, 1979.
2. Porter, M. E., Competitive strategy: Techniques for analyzing industries & competitors. New York : Free Press, 1980.
3. Porter, M. E.,Competitive Advantage :Creating and Sustaining Superior Performance. New York : The Free Press, 1985.
4. Porter, M. E., The Competitive Advantage of Nations. New York : The Free Press, 1990.
5. Hofer, C. W. and Schendel, D. E., Strategy Formulation: Analytical Concept. New York : West Publishing, 1978.
6. Glueck, W. F.,Business Policy and Strategy Management (3rd ed.). New York : McGraw-Hill, 1980.
7. Aaker, D.A.,Strategic Market Management. N. Y. : John Wiley &. Sons Inc, 1984.
8. Aaker, D. A.,Strategic Market Management (3rd ed.). New York : John Wiley & Sons Inc, 1992.
9. Grant, R.M., The resource-base theory of competitive advantage : Implication for strategy formulation. California Management Review, Vol. 33,No. 3, 114-135, 1991.
10. Hill, C.W.L. and Jones, G. R., Strategic Management Theory (7rd ed.). Boston : Hongton Mifflin Company, 2007.
11. Ansoff H. Igor,The New Corporate Strategy. N.Y. : John Wiley & Sons Inc, 1988.
12. Barney, J. B., Firm resources and sustained competitive advantage. Journal of Management, Vol. 17, No. 1, 99-120, 1991.
13. Barney, B.J and Hesterly , W.S, Strategic Management and Competitive Advantage (2nd ed.). New York : Pearson International Edition, 2008.
14. Andrew S. Grove, Only the Paranoid Survive: How to Exploit the Crisis Point That Challenge Every Company and Career, Bantam Dell Pub Group, 1996
15. Burgelman, Robert A./ Grove, Andrew S./ Meza, Philip E, Strategic Dynamics: Concepts And Cases NewYork CasesMcGraw-Hill College, 2005.
16. Pearce, J. A., II and Robinson, R. B., Jr., Strategic Management: Strategy Formulation, Implementation and Control(9th ed.). Chicago, IL: R. D. Irwin, Inc, 2005.
17. Kotler, P.,Marketing Management, 9th Ed., N.J.: Prentice Hall, 1997.
18. Miles, R. E. & Snow, C. C., Organizational Strategy, Structure, and Process. New York : McGraw-Hill, 1978.
19. Prahalad, C.K.,& Hammel, G.,The Core Competence of The Corporation, Harvard Business Review, May-June, 79-91, 1990.
20. Glueck, W.F., Business Policy : Strategy Formation and Management Action, (2nd ed.). New York : McGraw Hill Book Co, 1976.
21. Weihrich, H., The SWOT Matrix – A Tool for Situational Analysis. Long Range Planning, Vol.15, Issue 2, 54-66, 1982.
三. 網站資料
1. 經濟部產業技術知識服務(ITIS智網)：http://www.itis.org.tw
2. 工業技術研究院，國際合作知識網：http://www.ibc.itri.org.tw
3. 拓墣產業研究所，網址：http://www.chip123.com
4. 工業技術研究院IEK 產業情報網：http://ieknet.itri.org.tw
5. 全國碩博士論文資訊網：https://etds.ncl.edu.tw
6. 經濟部全球資訊網：http://w2kdmz1.moea.gov.tw
7. 證券交易所 公開資訊觀測站；http://newmops.tse.com.tw
8. 聯華電子公司網站:http://www.umc.com
9. 台灣積體電路公司網站:http://www.tsmc.com
10. 维基百科 http://zh.wikipedia.org/wiki/Wiki
11. Global foundry網站 http://www.globalfoundries.com
12. Issuppli 網站 http://www.isuppli.com
13. IC Insights網站 http://www.icinsights.com
|
[Endnote RIS 格式]
[相關文章]
[文章引用]
[完整記錄]
[館藏目錄]
至系統瀏覽論文 ( 永不開放)
plurk
funp
live
udn
HD
myshare
netvibes
friend
youpush
delicious
baidu
Google bookmarks
del.icio.us
hemidemi
facebook
twitter
google
reddit