| 摘要(英) |
Due to the keen competition in the mobile industry, touch panels replace the traditional keypad as the main input devices. It is the fact that the change of technology results in overall variation of supply chains. Besides the change of input device, there is also a dramatic shift in market share, for example, Samsung (Korea) and Apple (USA) replace Nokia, RIM, Motorola, Sony Ericsson, HTC, etc. as the mainstream. According to the IDC statistic of May, 2012, the total market shares of Samsung and Apple are 53.4%, individually are 29.1% and 24.3%. It says that Samsung and Apple confirm their position and will lead the industry forward. Moreover, Samsung and Apple possess their own unique supply chain system, thus, some Taiwanese manufacturers could not enter into AVL easily. Generally speaking, we face two significant challenges, one is severe decline of products and another one is recession of market shares from main customers. How to overcome these crises to fulfill the business transformation would be the greatest challenge that we never met.
The Case study of global top 5 keypad manufacturers S company, nowadays; them face an serious marketing decline that how to extending core competencies to do business transformations in products and marketing. Based on their core competencies, enterprises apply industry strategy matrix to generate strategy goals and extend its product development and apply SWOT to analysis the industry environment. Though transformation will take a long period in developing products and market, the measures mentioned above will shorten the transition period and reduce the risks of business operation and investment market. Under the pressure of market recession, enterprises shall lead the team to speed up the transformation. By upward product integration, I company hopes that its team could raise the competitiveness and profits in the near future to continue the past spirit and glory.
|
| 參考文獻 |
Apple Taiwan，http://www.apple.com/tw/，（accessed 2012/4/30）。
Nokia Taiwan，http://www.nokia.com/tw-zh/，（accessed 2012/4/30）。
STPI科技產業資訊室（2008），http://iknow.stpi.org.tw/，（accessed 2012/4/30）。
工研院IEK（2011/8），http://www.itri.org.tw/chi/iek/，（accessed 2012/4/30）。
工研院經資中心ITIS計畫，http://www.eettaiwan.com/SEARCH/ART/%A4u%AC%E3%B0%7C%B8g%B8%EA%A4%A4%A4%DF.HTM，（accessed 2012/4/30）。
方至民（1990），企業競爭優勢。台北：前程企業管理有限公司。
司徒達賢（2005），策略管理新論：觀念架構與分析方法。台北：智勝文化。
左偉莉（2007），「企業永續經營之道－多角化經營策略之研究以N公司為例」，國立中央大學管理學院高階主管企管碩士班碩士論文。
余朝權（1994），產業爭分析專論。台北：五南圖書出版公司。
吳思華（1988），產業政策與企業策略。台北：中國經濟企業研究所。
吳思華（2000），策略九說：策略思考的本質（第三版）。台北：臉譜文化。
苗豐強（2002），棋局雙贏－苗豐強的全球化策略。台北：天下雜誌。
陳明璋（1992），企業轉型經營策略文獻與實證探討。台北：華泰。
楊喻斐（2010/11/30），「IEK：全球軟板產值未來2年平均成長可達13%」，精實新聞，（accessed 2012/4/30，MoneyDJ理財網新聞，available at: http://www.moneydj.com/kmdj/news/newsviewer.aspx?a=7b3e613e-f6ed-4505-a8ba-68463bea6557）。
臺灣經濟研究院產經資料庫（2012/2），http://tie.tier.org.tw/，（accessed 2012/4/30）。
謝碧枝（2000），「企業轉型中的多角化策略選擇-以食品業為例」，屏東科技大學農業企業管理系碩士論文。
Aaker, D. A. (1984), Developing Business Strategies. New York: John Wiley and Sons.
Bibeault, D. B. (1982), Corporate Turnaround. New York: McGraw-Hill.
Burns, C. (2012/3/30), “Nielsen: First Time Smartphone and Feature Phone Usage Equal,” (accessed 2012/4/30, available at: http://www.slashgear.com/nielsen-first-time-smartphone-and-feature-phone-usage-equal-30220760/)
Canals, J. (2001), “How to Think About Corporate Growth?” European Management Journal, 19(6), 587-598.
CIRP (2012), http://www.cirpllc.com/Consumer_Intelligence_Research_Partners_LLC/Home.html, (accessed 2012/4/30).
David, F. R. (1986), Fundamentals of Strategic Management. New Jersey: Prentice-Hall.
DisplaySearch (2012), http://www.displaysearch.com.tw/, (accessed 2012/4/30).
Ferguson, C. and R. Dickinson (1982), “In Defense of Technical Analysis,” Journal of Finance, 40, 757-775.
Gartner (2012), http://www.gartner.com/, (accessed 2012/4/30).
Gartner (2012/2), http://www.gartner.com/, (accessed 2012/4/30).
Gartner (2012/3), http://www.gartner.com/, (accessed 2012/4/30).
Hamel, G. (1994), “The Concept of Core Competence,” in G. Hamel and A. Heene, eds., Competence-Based Competition, New York: John Wiley & Sons, 315-320.
Hammer, M. and J. A. Champy (1993), Reengineering the Corporation: A Manifesto for Business Revolution. New York: Harper Collins.
Hill, C. W. and G. R. Jones (1995), Strategy Management Theory – An Integrated Approach (3rd ed.). Boston: Houghton Mifflin.
IDC (2012/2/6), “Smartphone Market Hits All-Time Quarterly High Due To Seasonal Strength and Wider Variety of Offerings, According to IDC,” (accessed 2012/4/30, available at: http://www.idc.com/getdoc.jsp?containerId=prUS23299912).
IDC (2012/5/1), “Worldwide Smartphone Market Continues to Soar, Carrying Samsung Into the Top Position in Total Mobile Phone and Smartphone Shipments, According to IDC,” (accessed 2012/4/30, available at: http://www.idc.com/getdoc.jsp?containerId=prUS23455612).
Kotler, P. (1976), Marketing Management: Analysis, Planning and Control. New Jersey: Prentice-Hall.
Kotler, P. and K. L. Keller (2006), Marketing Management (12th ed.). New Jersey: Prentice-Hall.
Kotter, J. P. (1995), “Leading Change: Why Transformation Efforts Fail?” Harvard Business Review, 73(2), 59-67.
Levy A. and U. Merry (1988), Organizational Transformation: Revitalizing Organization for a Competitive Word. San Francisco: Jossey-Bass.
Perez, S. (2011/11/28), “It’s Still A Feature Phone World: Global Smartphone Penetration At 27%,” TechCrunch, (accessed 2012/4/30, available at: http://techcrunch.com/2011/11/28/its-still-a-feature-phone-world-global-smartphone-penetration-at-27/).
Porter, M. E. (1980), Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York: The Free Express.
Porter, M. E. (1985), Competitive Advantage: Creating Sustaining Superior Performance. New York: The Free Express.
Prahalad, C. K. and G. Hamel (1990), “The Core Competence of the Corporation,” Harvard Business Review, 68(3), 79-91.
Rassweiler, A. (2011/10/20), “iPhone 4S Carries BOM of $188, IHS iSuppli Teardown Analysis Reveals,” HIS iSuppli, (accessed 2012/4/30, available at: http://www.isuppli.com/Teardowns/News/Pages/iPhone-4S-Carries-BOM-of-$188,-IHS-iSuppli-Teardown-Analysis-Reveals.aspx).
Rassweiler, A. (2011/10/20), “iPhone 4S Carries BOM of $188, IHS iSuppli Teardown Analysis Reveals,” HIS iSuppli, (accessed 2012/4/30, available at: http://www.isuppli.com/Teardowns/News/Pages/iPhone-4S-Carries-BOM-of-$188,-IHS-iSuppli-Teardown-Analysis-Reveals.aspx).
RIM, http://www.rim.com/, (accessed 2012/4/30).
Selznick, P. (1957), Leadership in Administration: A Sociological Perspective. New York: Harper & Row.
Shepherd, W. G. (1979), The Economics of Industrial Organization (4th ed.). New York: Prentice-Hall.
Wrigley, L. (1970), “Divisional Autonomy and Diversification,” Doctoral Dissertation, Harvard Business School.
|
[Endnote RIS 格式]
[相關文章]
[文章引用]
[完整記錄]
[館藏目錄]
至系統瀏覽論文 ( 永不開放)
plurk
funp
live
udn
HD
myshare
netvibes
friend
youpush
delicious
baidu
Google bookmarks
del.icio.us
hemidemi
facebook
twitter
google
reddit