探討創業機會辨識對績效之影響— 先前知識、警覺性和社會網絡之前置因素觀點

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姓名

江上易(Shang-i Chiang) 查詢紙本館藏

畢業系所

企業管理學系

論文名稱

探討創業機會辨識對績效之影響— 先前知識、警覺性和社會網絡之前置因素觀點
(Entrepreneurial Opportunity Recognition and Entrepreneurial Performance – Investigating Antecedents of Prior Knowledge, Entrepreneurial Alertness, and Social Network)

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摘要(中)

近年來由於科技技術的進步使得產品生命週期縮短，並降低了創業門檻，因此創業活動日益盛行。過去學者特別關注如何辨識創業機會，但究竟何者為影響創業機會辨識的重要因素仍無定論。本研究以系統性的整合觀點探討創業機會辨識之前置因素，分析先前知識、創業警覺性和社會網絡對於創業機會辨識與創業績效的影響效果，並進一步探討性別、教育程度、專業年資，產業別及企業規模不同的情況下的調節影響效果。
本研究採取實體及網路問卷為調查方式，以有創業經驗或目前正創業中的創業家為調查對象，回收220份問卷，有效問卷210份，以結構方程式進行資料分析。研究結果顯示，模型的測量模式具有良好的信效度，在結構模式方面則發現(1) 先前知識、創業警覺性和社會網絡皆對創業機會辨識呈現正向顯著的影響；(2) 創業機會辨識對創業績效呈現正向顯著結果；(3)調節效果檢測方面，性別於先前知識對創業機會辨識的影響路徑具負向調節效果，產業別於先前知識對創業機會辨識的影響路徑具負向調節效果，企業規模於創業警覺性對創業機會辨識的路徑具正向調節效果。

摘要(英)

With the advanced development of technology, the entrepreneurial entry barrier had been declined, which caused the entrepreneurial activities more prosperous. Although previous scholars had paid much attentions on entrepreneurial opportunity recognition, there is still no consensus for the key factors influencing entrepreneurial opportunity recognition. This study investigated the effect of prior knowledge, entrepreneurial alertness, social network on entrepreneurial opportunity recognition, and the relationship between entrepreneurial opportunity recognition and entrepreneurial performance. Furthermore, this study also examined the moderating effect among prior knowledge, entrepreneurial alertness, social network and entrepreneurial opportunity recognition by gender, education level, years of professional working experiences, industrial difference and enterprise scale.
Collecting 220 samples in total by using physical and internet questionnaire methods, the analysis upon 210 usable responses using structural equation modeling shows that the measurement model has good reliability and validity. The empirical results of structural model show that (1) prior knowledge, entrepreneurial alertness, social network have significant and positive influence on entrepreneurial opportunity recognition (2) entrepreneurial opportunity recognition has also significant and positive influence on entrepreneurial performance (3) gender and industrial difference have negative moderating effect on the relationship between prior knowledge and entrepreneurial opportunity recognition , and enterprise scale has positive moderating effect on the relationship between entrepreneurial alertness and entrepreneurial opportunity recognition .

關鍵字(中)

★ 先前知識
★ 社會網絡
★ 創業警覺性
★ 創業機會辨識
★ 創業績效

關鍵字(英)

★ Prior knowledge
★ Entrepreneurial alertness
★ Social network
★ Entrepreneurial opportunity recognition
★ Entrepreneurial performance

論文目次

目錄
中文摘要 I
英文摘要 II
致謝 III
目錄 IV
圖目錄 VI
表目錄 VII
第一章緒論 1
1.1研究背景與動機 1
1.2 研究目的與問題 4
1.3 研究流程 5
第二章文獻探討 6
2.1 創業定義與理論回顧 6
2.2 創業機會辨識 7
2.3 先前知識 10
2.4創業警覺性 11
2.5 社會網絡 15
2.6 創業績效 20
第三章研究設計/方法 23
3.1 研究架構 23
3.2 研究假說 24
3.3 研究變數與操作型定義 29
3.4 問卷設計 32
3.5 研究對象 36
第四章資料分析與統計方法 37
4.1 樣本結構分析 37
4.2問項資料之統計 40
4.3 信度分析 43
4.4 效度分析 45
4.5 結構方程模式分析 48
第五章結論與建議 56
5.1 研究結論與說明 56
5.2 管理意涵 60
5.3研究限制與未來研究建議 62
參考文獻 64
附錄一 : 問卷 74

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指導教授

洪秀婉、陳春希
(Shiu-wan Hung、Chun-hsi Chen)

審核日期

2013-1-28

推文