觀光環境建構效率與經濟轉換效率之研究

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蕭竣尹(Chun-I Hsiao) 查詢紙本館藏

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企業管理學系

論文名稱

觀光環境建構效率與經濟轉換效率之研究

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摘要(中)

根據世界觀光組織（World Tourism Organization, WTO）的定義，觀光是指離開日常生活居住地，前往其他地方從事休閒、商業、社交或其他目的相關活動的總稱。觀光旅遊產業已逐漸成為全球經濟發展中的重要角色，各國投注心力於觀光旅遊環境建構，期望藉此培養更多客源，讓觀光業呈現成長趨勢，但環境相關投入帶動觀光發展，而觀光成果又能否完全反映於經濟上，其中轉換效率即是本研究探討重點。
本研究以資料包絡分析（data envelopment analysis, DEA）探討31個國家（地區）之環境建構效率和經濟轉換效率，更依洲別及國家GDP分類，分別探討其相對效率。接著以麥氏生產力變動指數檢視其跨期變動結果，最後運用拔靴法對麥氏生產力指數進行統計推論。實證結果顯示，各國環境建構效率極佳，環境相關的投入與維護對於觀光成果的影響顯著，但經濟轉換效率值低，意指觀光成果並無法有效的改善觀光相關經濟與人員就業狀況。

摘要(英)

Tourism means travel for recreational, leisure, or business purposes. Nowadays, tourism industry has gradually become an important role in global economic development. Many countries devote to tourism environment and infrastructure construction, and try to attract more and more tourists. The environment related investment drive the tourism development, and moreover, trigger the economic growth. The efficiency between these transform is the point that we concern.
This study collected the data of 31 countries to estimate efficiency and malmquist productivity index on methods of DEA and Malmquist Productivity Index.
Also, data analysis by continent and country’s GDP segments, namely to explore the relative efficiency.
The results of this study were summarized as follows: the efficiency of environmental construction pretty excellent, but the efficiency of the economic conversion is low. It means that sightseeing results can not effectively improve tourism related economic and tourism personnel employment status.

關鍵字(中)

★ 環境建構
★ 觀光與經濟
★ 資料包絡分析
★ 麥氏生產力指數
★ 拔靴法

關鍵字(英)

★ Environment construction
★ Tourism and Economy
★ Data envelopment analysis
★ Malmquist Productivity Index
★ Bootstrap

論文目次

摘要 i
目錄 ii
圖目錄 iv
表目錄 v
第一章緒論 1
1-1 研究背景與動機 1
1-2 研究方法 2
1-3 研究目的 3
1-4 研究架構與流程 3
第二章文獻探討 5
2-1 觀光產業簡介 5
2-2 影響觀光要素 6
2-3 觀光產業與經濟成長 8
2-4觀光效率與生產力文獻 10
第三章研究設計 12
3-1變數選取與績效衡量架構 12
3-2 研究範圍與資料取得 13
3-3 方法論 19
3-3-1 資料包絡分析 19
3-3-2 麥氏生產力指數 23
3-3-3 麥氏生產力指數與拔靴法之整合 26
4-1 環境建構與經濟轉換效率分析 28
4-1-1 洲別分類 32
4-1-2 國家GDP分類 33
4-2 麥氏生產力指數分析 35
4-2-1 洲別分類 37
4-2-2 國家GDP分類 40
4-3 麥氏生產力指數之統計推論-拔靴法檢定 42
第五章結論與建議 49
5-1 研究結論 49
5-1-1 環境建構與經濟轉換效率分析 49
5-1-2 麥氏生產力指數分析 51
5-1-3 麥氏生產力指數之統計推論-拔靴法檢定 52
5-2 管理意涵 53
5-3 研究限制與建議 54
參考文獻 55
英文部分: 55
中文部分: 59
網路部分: 59

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網路部分:
【1】UNWTO. (2012). from http://mkt.unwto.org/en/publication/unwto-tourism-highlights-2012-edition
【2】WTTC. (2013). from http://www.wttc.org/news-media/news-archive/2013/global-travel-tourism-industry-defies-economic-uncertainty-outpe/

指導教授

洪秀婉、陳春希

審核日期

2013-6-28

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