| 摘要(英) |
Global warming has caused severe climate change and shortage of energy, forcing countries from around the world to place emphasis on sustainable development.According to the United Nations Framework Convention on Climate Change (UNFCCC) statistics collected from 1990 to 2010, the report pointed out that the world transportation sector was the only increasing one among the others sectors on greenhouse gas. As the result, countries are urged to promote policies and measurements on reducing carbon emission and saving energy in the transportation sector. Of the policies and measurements, they can be divided into two main aspects: one is to encourage the public to take mass transportation, the other is to promote adopting green vehicles. Scooters are the most widely chosen vehicles in Taiwan. The fact suggests that developing environmentally-friendly electric scooters would be an essential subject for green transportation in Taiwan. The major objective of the research is to pinpoint the critical factors affecting the consumer’s choice of buying environmentally-friendly electric scooter. The research employs the Structural Equation Model (SEM) to structure the key factors that affect the public choice on the electric scooter. The result would suggest the variables in the cause-effect of the choice behavior and proving it by experimenting based on the potential users and the owner of electric scooter respectively.
According to the research, the result of the potential user model shows that the performance of the electric scooter affects the consumer’s will of consuming. Its eco-friendliness and environmental protections are a good stimulant for consumer’s willingness to purchase. As for those that already have the electric scooter, they are satisfied with the over-all performance of it. The policies and its friendliness to the environment bring positive effect to the over-all satisfaction. Nevertheless, to current users, the satisfaction of cost on buying the electric scooter is positive to the effect as well. Performance of the electric scooter is the main factor for both potential users and current users and endurance is scored the highest of all. If there is government subsidy or mass production in technic to lower the cost of the electric-powered electric scooter, it will appeal to consumers to purchasing so as well. |
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網站資料:
交通部統計查詢網: http://stat.motc.gov.tw/mocdb/stmain.jsp?sys=100
TES電動機車產業網: http://www.lev.org.tw/default.asp
內政部統計處: http://www.moi.gov.tw/stat/index.aspx
經濟部工業局: http://www.moeaidb.gov.tw/ |
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