參考文獻 |
参考文獻
一、 中文部分
[1] 吳心恬,(1996),媒體特性對說服效果之影響—WWW媒體之實驗室研究,碩士論文,國立中央大學,資訊管理學系。
[2] 李昆諭,(2006),部落格網站使用行為之研究,碩士論文,中原大學,資訊管理學系。
[3] 林育賢,(2006),中華職棒大聯盟球迷球隊認同模式之研究-以 La new 熊隊為例,碩士論文,台北市立教育大學,體育學系。
[4] 邱毓蘋,(1990),資訊豐富度對網路購物意願之研究,碩士論文,國立交通大學,傳播所。
[5] 柯昉欣,(2009),部落格內容豐富度對廣告效果影響之實驗室研究─作者類型與部落格態度的調節效果,碩士論文,國立中央大學,資訊管理學系。
[6] 許勇國,(2006),影響網誌信任因素之研究,碩士論文,國立中央大學,企業管理學系。
[7] 陳美如、蔡精育、宋鎧、范錚強,(2012),「線上口碑對消費者購買意圖之影響-網路論壇的實驗研究」,中山管理評論,第20卷,第2期。
[8] 陳曉齡,(2004),Blog新聞與出版網站建置指南,台北,數位人資訊。
[9] 溫明正,(2005),「網路社群新勢力─Blog」,師友,第460卷。
[10] 樓永堅、蔡東峻、潘志偉、別蓮蒂,(2003),消費者行為,國立空中大學。
二、 英文部分
[1] Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior, Englewood Cliffs, NJ: Prentice-Hall.
[2] Ajzen, I. (1985). “From intentions to action: A theory of planned behavior,” In J.
Kuhl & J. Beckmann (Eds.). Action control: From cognition to behaviour, Heidelberg: Springer, pp. 11-39.
[3] Ajzen, I. (1991). “The theory of planned behavior,” Organizational Behaviour
and Human Decision Processes, 50, pp. 179-211.
[4] Alba, J., Lynch, J., Weitz, B., Janiszewski, C., Lutz, R., Sawyer, A. (1997). “Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces,” The Journal of Marketing, 61(3), pp. 38-53.
[5] Belch, G. E. and Michael, A. B. (1999). Advertising and Promotion: An Integrated Marketing Communications Perspective, NY: McGraw-Hill Companies.
[6] Bickart, B. and Schindler, R. (2001). “Internet forums as Influential Sources of Consumer Information,” Advances in Consumer Research, 28(1), pp. 134-134.
[7] Crane, F. G. and Lynch, J. E. (1988). “Consumer selection of physicians and dentists: A examination of choice criteria and cue usage,” Journal of Health care Marketing,
8(3), pp. 16-19.
[8] Daft, L. Richard & Lengel, H.Robert. (1986). “Organizational Information Requirements, Media Richness and Structural Design,” Management Science, 32(5), pp. 554-571.
[9] Daft, L. Richard & Lengel, H. Robert. (1984). “Information Richness. A New Approach to Managerial Behavior and Organization Design,” Research in Organizational Behavior, (6), pp. 191-233.
[10] Dearstyne, B. W. (2005). “BLOGS The New Information Revolution?” Information Management Journal, 39(5), pp. 38-44.
[11] Dodds, W.B., Monroe, K.B., & Grewal, D. (1991). “Effects of price, brand, and store information on buyers’ product evaluations,” Journal of Marketing Research, pp. 307-319.
[12] Du, H. S., Wagner, C. (2006). “Weblog success: Exploring the role of technology,” International Journal of Human-Computer Studies, 64(9), pp. 789-798.
[13] Du, H. S., Wagner, C. (2007). “Learning with Bloggers: Enhancing Cognitive and Social Knowledge Construction,” IEEE Transactions and Professional Communication, 50(1), pp. 1-16.
[14] Engel, F. James, Kollat, T. David & Blackwell, D. Roger. (1973). Consumer Behavior, New York: Holt, Rinehart and Winston.
[15] Fievet, Cyril and Turrettini, Emily. (2004). Blog Story, Paris: Eyrolles. (中文:施瑞瑄譯,2006, 「誰沒部落格」, 台北:商周).
[16] Freiden, J. B. (1984). “Advertising Spokesperson Effects: An Examination of Endorser Type and Gender on Two Audiences,” Journal of Advertising Research, 24(5), pp. 33-41.
[17] Grewal, D., Krishnan, R., Baker, J., & Borin, N. (1998). “The effects of store
name, brand name and price discount on consumers’ evaluations and purchase
intentions,” Journal of Retailing, Vol. 74, pp. 331-352.
[18] Hair, F. J., Anderson, E. R., Tatham, L. R. & Black, C. W. (1998). Multivariate Data, Upper Saddle River, NJ: Prentice-Hall.
[19] Howard, J. A., & Sheth, J. N. (1969). The Theory of Buyer Behavior, New York: John Wiley & Sons, Inc.
[20] Howard, J. A. (1994). Buyer Behavior in Marketing Strategy, NJ: Prentice Hall International.
[21] Hung, K.H. and Li, S.Y. (2007). “The influence of eWOM on virtual consumer communities: social capital, consumer learning, and behavioral outcomes,” Journal of Advertising Research, Vol. 47 No. 4, pp. 485-95.
[22] Lee, M. and Youn, S. (2009). “Electronic word of mouth (eWOM),” International Journal of Advertising, 28(3), pp. 473-499.
[23] Lutz, R.J. (1985). “Affective and cognitive antecedents of attitude toward the ad: a conceptual framework,” in Alwitt, L. and Mitchell, A. (Eds), Psychological Processes and Advertising Effects, Hillsdale, NJ: Erlbaum Group, pp. 45-63.
[24] Lutz, R. J. (1991). “The Role of Attitude Theory in Marketing,” in Harold H. Kassarjian and Thomas S. Robertson (Eds.), Perspectives in Consumer Behavior, Glenview, IL: Scott, Foresman and Company, pp. 317-339.
[25] Mackenzie, S.B. and Lutz, R.J. (1989). “An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context,” Journal of Market, Vol. 53 No. 2, pp. 48-65.
[26] MacKenzie, S. B., Lutz, R. J. & Belch, G. E. (1986). “The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations,” Journal of Marketing Research, 23(2), pp. 130-143.
[27] Midgley, D. F. (1983). “Patterns of Interpersonal Information Seeking for the Purchase of a Symbolic Product,” Journal of Marketing Research, 20(1), pp. 74-83.
[28] Mowen, J. C. & Brown, S. W. (1981). “On explaining and predicting the effectiveness of celebrity endorsers,” Advances in Consumer Research, 8, pp. 437-441.
[29] Nunnally, J. C. (1978). Psychometric Theory, 2nd, New York: McGraw-Hill.
[30] Ohanian, R. (1990). “Construction and Validation of a Scale to Measure Celebrity Endorsers’ Perceived Expertise, Trustworthiness, and Attractiveness,” Journal of Advertising, 19(3), pp. 39-52.
[31] Rosenberg, M. J., & Hovland, C. I. (1960). “Cognitive, affective, and behavioral components of attitudes. Attitude organization and change: An analysis of consistency among attitude components,” New Haven, CT: Yale University Press, pp.1-14.
[32] Shamdasani, P.N., Stanaland, A.J.S. and Tan, J. (2001). “Location, location, location: insights for advertising placement on the web,” Journal of Advertisement Research, Vol. 41 No. 4, pp. 7-21.
[33] Sheng, S., Bao, Y., and Pan, Y., (2007). “Partitioning or Bundling? Perceived Fairness of the Surcharge Makes a Difference,” Psychology and Marketing, Vol. 24, No. 12,
pp. 1025-1041.
[34] Zeithaml, V.A. (1988). “Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence,” Journal of Marketing, Vol. 52, pp. 2-22.
三、 網路部分
[1] Ajzen, I. (2002). Constructing a TpB Questionnaire: Conceptual and Methodological Considerations. Retrieved 2013/5, from Icek Ajzen’s homepage: http://www.people.umass.edu/aizen/pdf/tpb.measurement.pdf
[2] Wortham Jenna. (2007). After 10 Years of Blogs, the Future’s Brighter Than Ever, Retrieved 2013/5, from http://www.wired.com/entertainment/theweb/news/2007/12/blog_anniversary
[3] 吳心恬,(1996),媒體特性對說服效果之影響—WWW媒體之實驗室研究,碩士論文,國立中央大學,資訊管理學系。
[4] 林克寰,(2004),部落格與全民媒體化,2013/5擷取自 http://jedi.org/blog/archives/004279.html
[5] 創市際市場研究顧問,(2009),網路社群(部落格)小調查,2013/5擷取自 http://www.insightxplorer.com/specialtopic/2009_8_blog.htm
[6] 創市際市場研究顧問,(2009),網路社群篇,2013/5擷取自 http://www.insightxplorer.com/specialtopic/2009_12_community.htm
[7] 創市際市場研究顧問,(2012),2012年網路社群白皮書,2013/5擷取自 http://www.insightxplorer.com/news/news_12_18_12.html
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