| dc.description.abstract | According to the consumer market of mobile devices in Taiwan, tablet PCs are now on the product growth stage. As a result, many people don’t really know what tablet PCs can do for them and even consider buying one or not. The purposes of this study are discussing the major factors that influencing the intention and behavior of using tablet PCs from the view of consumers, which help enterprises to develop effective strategies.
This research is based on the viewpoints of United Theory of Acceptance and Use of Technology. Then probing for the differences of experience in the use of mobile devices and demographic variables, and the research results show that:
1. Performance expectancy, effort expectancy, and social influence have positive influences on using intention with different effect.
2. Facilitating conditions don’t show positive influences on usage behavior, and using intention has positive influence on usage behavior.
3. In different age group, effort expectancy and facilitating conditions of youths and middle-aged adults are higher than elders.
4. Compared with different experience in the use of mobile devices, performance expectancy, effort expectancy, facilitating conditions, using intention, and actual usage behavior of group with experience in the use of notebook computers are higher than group without experience ； effort expectancy and facilitating conditions of group with experience in the use of smart phones are higher than
group without experience； performance expectancy, effort expectancy, social influence, facilitating conditions and using intention of group with experience in the use of tablet PCs are higher than group without experience.
5. Different income group shows different usage behavior. | en_US |