dc.description.abstract | Tourism academic research, Past research literature appears most is the general population group travel. However in recent years people′s income increased, Then Consumer spending also increased.Different lifestyle, so travel needs and by choosing different. because of this trend, Therefore this thesis research customization theme. Research on top of the pyramid, high-priced, and high-quality services, such exquisite tourist. Discussion customized passenger travel satisfaction after the purchase and re-patronage effects.
This study used questionnaires, have participated for“Customized Tours”of travelers test object, 210 questionnaires were issued by the testers to answer. Finally, 137 valid questionnaires received. Using STATISTICA 6.0 software verification“customized、 familiarity、purchase knowledge、general tourism knowledge、collaborative planning、influencing relationship satisfaction after purchase and re-patronage among”. To test the reliability and validity analysis, correlation analysis, structural equation modeling(SEM)analysis.
Finally, research test results showed that:
No significant impact between“customization”and“Satisfaction”
No significant impact between“customization”and“re-patronage”
“Purchase of knowledge”have a significant impact between“Satisfaction”
No significant impact between“general tourism knowledge”and“Satisfaction”
“Collaborative planning”have a significant impact between“Satisfaction”
“Collaborative planning”and“re-patronage”no significant impact between.
Have a significant impact between“satisfaction”and“re-patronage”
Because“customized、buy knowledge、general tourism knowledge、collaborative planning、a significant impact on satisfaction and re-patronage different”. For this test result, this study will make a relevant explanation. Hope to provide travel industry in the future “customized travel”arrangement plan as a reference role. | en_US |