| dc.description.abstract | Due to the harmful impact of greenhouse effect and global warming, many governments have implemented policies in conserving energy and reducing carbon emissions. Numerous enterprises also engage in the environmental protection programs. Several studies have indicated that enterprises attract superior applicants by advertising their green corporate branding and that applicants would accept the offers in the similar situations, even the salary of green enterprises are lower than that of other companies.
However, currently there is no study to show when the applicants will pay attention to the green features during the three stages of job-pursuit, i.e., sending resume, interviewing, and accepting the offer. Also, employers have no knowledge about the applicants’ preference for green features in three different stages. Without this information, employers are unable to effectively recruit superior employees by advertising their green corporate branding effectively.
In this study, we investigate factors affecting applicants’ job choices by using paper questionnaires. We found that applicants had begun to notice green the features of enterprises in the stage of resume sending and have different preference for green features, and they have special preference on particular green features. In the stages of interviewing and accepting the offer, applicants also show the same preferences. In addition, green features of enterprises do affect whether the applicants accept the offers. Generally, applicants would even accept slightly lower salaries from green enterprises. | en_US |