博碩士論文 100431607 完整後設資料紀錄

DC 欄位 語言
DC.contributor英語商業管理碩士學位學程zh_TW
DC.creator查妲瑞zh_TW
DC.creatorDaria Zakharovaen_US
dc.date.accessioned2013-8-27T07:39:07Z
dc.date.available2013-8-27T07:39:07Z
dc.date.issued2013
dc.identifier.urihttp://ir.lib.ncu.edu.tw:88/thesis/view_etd.asp?URN=100431607
dc.contributor.department英語商業管理碩士學位學程zh_TW
DC.description國立中央大學zh_TW
DC.descriptionNational Central Universityen_US
dc.description.abstractPrevious research indicates that fund-raising typically is friend-raising. People who are more likely to participate in social and community networks create great opportunities to be asked by others to donate money and/or time for the less fortunate. This present study examines donation intention of Social Media users. Online socially involved individuals are predicted to have higher tendencies to help others. In addition, Lerner’s Just World theory was used to explain donor’s behavior to innocent victim’s suffering. The application of theoretical framework sheds a light on motivations and predictors of donor’s intention to help. Restorative Justice and Just World Coping, the components of just world theory, play a crucial role in explanation of those motives. The conceptual model was developed and survey of 400 respondents was conducted in Taipei city, Taiwan, to confirm these hypotheses. Theoretical and managerial implications are then presented.zh_TW
dc.description.abstract先前的研究指出募集資金通常是朋友間的募集,人們比較願意參與社會與社群網路活動付出金錢與時間為不幸者創造機會。本研究主要為調查社群網路使用者的捐獻意願,結果顯示 有參與社群網路的個體被預測有較高的意圖來幫助他人。此外,本研究使用Lerner的公平事件理論被用來解釋人們對無辜受害者的捐贈行為,此理論的架構說明捐贈意圖的動機和預測、公平世界理論組成之恢復正義與公平世界的對應及扮演影響這些動機的重要角色。此研究利用台灣台北市的400個受訪者來驗證假說,也對於理論與管理的意涵介紹說明。en_US
DC.subject捐贈意向zh_TW
DC.subject世界正義理論zh_TW
DC.subject社會參與zh_TW
DC.subject社群網站zh_TW
DC.subject恢復正義zh_TW
DC.subject非營利組織zh_TW
DC.subjectDonation Intentionen_US
DC.subjectJust World Theoryen_US
DC.subjectSocial Involvementen_US
DC.subjectSocial Mediaen_US
DC.subjectRestorative Justiceen_US
DC.subjectNonprofit organizationsen_US
DC.titleDonation Intention in Social Media Environment: An Application of Just World Theoryen_US
dc.language.isoen_USen_US
DC.type博碩士論文zh_TW
DC.typethesisen_US
DC.publisherNational Central Universityen_US

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