| dc.description.abstract | This paper firstly introduces the properties of surfactant and indicates how it contributes to the product quality for customers. In addition, it presents economic situation, the current status, and the relation between corporate behavior and performance of surfactant firm in multiphase with industrial economics analyzing method. Furthermore, by applying strategic matrix analysis, discusses how the case, corporate A, should develop competitiveness in current industrial environment. In the end, the conclusion is made in two parts: the present strategies to be preserved and the future strategies to be developed for the corporate.
There are three strategies to be preserved for company A: 1. Keep developing diversified products to increase the competitive and avoid the interference from business cycle; 2. Solving problems from customers with professional customer service in order to add value to products, improve customer loyalty, and increase opportunities for business; 3. By deploying high efficiency reactor, the corporate can enhance product quality and raise the threshold for competitors to imitate. Also, tending to vertical integration by self-producing materials can lower material costs.
On the other hand, there are also three strategies need to be developed in the future: 1. The corporate should keep developing products to meet the market trend, and agents other products to meet the various requirement from customers; 2. For the oversea market, evaluating the transportation stability of products to preserve quality and the appropriate way to provide customer service; 3. Extending the OEM market to reduce raw material costs by ordering by bulk purchase. | en_US |