| dc.description.abstract | The potential crisis resulting from high oil price, oil war and global warming, has inspired countries around the world to actively invest in renewable energy sources, that are less polluting and less relying on fossil fuels, including hydroelectricity, wind, solar, geothermal and biomass, of which the most notable is solar energy.
In recent years, countries around the world follow the path of the German “Renewable Energy Act,” which encourages investments in renewable energy through legislation, government subsidies, high Feed-in Tariffs (FiT), tax incentives, etc. These have escalated the development of the solar energy industry. Global installed capacity of solar power has reached 32 giga-watts in 2012, as compared to 6.2 giga-watts in 2008, with a stunning growth of 416%.
Over the past five years, a compound annual growth rate of more than 30% has attracted many new entrants into solar cell manufacturing, bring the industry into maturity. However, this rapid expansion in production, together with the economic depression in Europe and America, which are the largest markets, lead to global oversupply. The prices for solar related products are severely suppressed, results in financial losses, production cuts, closures and even bankruptcy for the majority of solar cell and module manufacturers.
However, crisis always creates a turning point. This study investigated the merger of companies D and N, two solar cells manufacturers in Taiwan, and carried out a strategic analysis on the new company. A business transformation proposal for operating solar power plants is provided, for the reference of top managers of the new company. | en_US |