| dc.description.abstract | Owing to China government opening up the economy which resulted in the fast-growing China economy, now China GDP, national income as well as the standard of living are going upward rapidly in recent years, and this combination of factors contributed to the booming expansion on China tourism industry.
In particular, after China won the bid to host 2008 Summer Olympics and Expo 2010, there are many more of international tournaments and summit meetings being decided to hold in China afterwards. China hotel industry is entering the phase of rapid development and expansion ever since. In the wake of rapid and huge scale of expansion, currently this industry has encountered the problems of oversupply, executive business capability and and the shortage of qualified manpower.
While being surrounded by large-scale of international hotel chains with systematic management operations, it is an important research subject for hotel industry to develop a competitive business strategy in China. The purpose of this thesis is to analyze in length on China Tourism and Hotel industries nowadays, and elaborate the market positioning and completive advantage of Brawway Hotel Shanghai in China. Based on the current market tendency, this thesis will also provide the recommendations and the reliable data of strategic planning to Brawway Hotel Shanghai for its future development in China.
In retrospect, Brawway Hotel Shanghai has put into the enormous efforts into the fields of hotel and restaurant for 18 years, from both substantial and service level perspectives. This has been highly appraised by the customers. This thesis also discuss in depth on SWOT analysis of Brawway against high intensity of competitive environment in China. Furthermore, there will also be some discussions on the strategic planning on the development of hotel chain for the future. By applying Qualitative Research, the secondary data collection is done and then an in-depth interview with Brawway Hotel executives has been competed as a case study. This case-study company exerts its own merits and competitive advantages to thrive stabily and strongly in this ever-changing industry environment in China.
There are three conclusions to be made as follows.
1. Watch closely on the changing industrial environment in order to get a hold of market opportunities.
2. Customer′s satisfaction is the main goal and the rule of thumb. Understand and fulfill the customer’s demands.
3. Cooperate with reliable partners, and better yet to advance the strategic alliance, and create win-win business.
By focusing on the three above-mentioned operative strategies, the completive advantages of Brawway Hotel will be able to create and sustain so as to develop the strategic planning and an key player in the hotel chain industry. | en_US |