dc.description.abstract | Everyone may have the experience of faxing personal information for purchasing goods. Personal information in this regard may contain such highly confidential information as personal ID number, name, phone number, email address, credit card number, etc. This is not really a safe act. The main objective of this study is to analyze the potential of a new technology, “cloud receivables,” in making such transactions more secure.
This study analyzed the technological challenge, competitive strategy, and business model of a bank’s credit card business process with “cloud receivables” under this emerging trend of privacy protection. This study adopted the methodology of case study to qualitatively address the issues regarding this new, innovative business model. The objectives of this research are to identify the key factors for making the new model a success and provide management guidelines for deploying this new business model, and thus provide a reference for researcher and practitioners.
In conclusion, it is making a new success model and attributed to some essential reason. Base on mobile payment can make such transactions more secure than "Faxing Swipe." The new business model can facilitate the Bank adoption to the variation market. It can also produce tripartite successful profit for banks, merchants and consumers, and get the value added about branding up. At last, this study summed up the management recommendations of the three practitioners. There are “Study on application of service differentiation strategy,” “Focus on Mobile Payment,” and “Care about Customer Experience.” | en_US |