| dc.description.abstract | The navigation devices are getting prevailed along with the improving technology and decreasing pricing in these recent years. Among all kinds of navigation device, the vehicle navigation system is the most popular as the majority of vehicle is equipped with navigation device. Meanwhile, the application of navigation system has been widened for a wider development of living style. It has included but not limited to mountain climbing, cycling, camping, jogging, golfing and many others kinds of leisure and sport activity. There are full of business opportunities for navigation application and products. However, the global economic conditions change rapidly, which bring severe pressure to the navigation manufacturers especially during the recovery period of global economic recession.
As thus, how to well plan out and utilize the core ability, the appropriate operation model and strategies in order to flight with various challenges will be the key on determining the success of future development. The purpose of the research is to gather the key success factors(KSF) by analyzing the leading navigation manufacturer’s strategy planning and its execution to find out the company’s core competition ability and unique operation model as a reference to other navigation manufacturers.
The research adopts the technique of case study research, and has collected and gathered related documentation as well as secondary data, such as reports from the official website and other research institutions. The research has also carried out interviews with the company’s senior officers in depth. According to this research result, the following rolls out the conclusion summary. Firstly, the company has been focusing on its core ability development in order to secure its competition advantage. Secondly, the company has adopted the strategy of market differentiation and has developed a wide range of products for different application categories. Thirdly, for the operation model, the company has adopted the vertical integration model for continuous improvement on cost, process and quality. Finally, the company has figured out its success key elements and created its unique competition advantage for its stable development. Based on those results, the research point out four practical suggestions to the company’s future development, 1)widen China market, 2)keep developing vehicle navigation module, 3)develop stand-alone navigation software and 4)adjust mapping sales model. | en_US |