dc.description.abstract | The popularity of out eating and the lead of the consumer demands, had made the fresh foods become the essential product in out eating market. In addition, the Council of Agriculture had successfully promoted “18℃ constant temperature rice” as one of the main fresh food products. Two biggest advantages of fresh foods industry to success in Taiwan market are wide coverage of chain convenience shops and powerful resource support from industry association. This maximized the integration of supply chain and also enhanced the performance of operation management.
According to statistics data of President Chain Store Corporation (PCSC), the sales of fresh foods grow annually after the allocation of seating in 2010. It had grown up to NT. 23.5 billion in 2012. PCSC became the largest food and beverage distributor in Taiwan with the growth rate of 25% for the sales of fresh food. In foreseeable future, the revenues ratio of fresh foods in chain convenience stores will progressively grow by the increasing out-dinning population.
This study used case study methodology to explore the collaborative management model for fresh foods supply chain that adopted in PCSC. Throughout this vast fresh foods supply chain system, maintained profitability and sustained competitive advantage had been very difficult. It had been difficult to maintain profitability and sustained competitive advantages throughout this vast fresh foods supply chain system, not to mention the front end and back end of the industry supply chain integration. The collaborative supply chain management and information technology, transparent management information, accurate sales forecasting and maximizing profit are the main topics of this study.
The study found the key competency of supply chain management is on integration, which means integrating the researches, developments, productions, marketing and partnerships. With its powerful resources, PCSC collaborated with its members of supply chain. It studied on the consumer behavior through the POS system to obtain a complete information of the supplier of sources and the pricing of raw materials. With the effective marketing strategy, it formed a strong collaboration of supply chain that enabled a rapid development, quality control and fast delivery. In the part of Information Technology, PCSC had invested considerable resources to build transparent information exchange platform to establish the effective collaboration between PCSC headquarters, stores, logistics center, fresh foods factory or suppliers, sales, stock replenishment, delivery acceptance, shipments, production, manufacture, and procurement. This is to avoid any wastage of labor and time and to optimize the performance of supply chain management. | en_US |