| dc.description.abstract | The high growth of the domestic market of China, has become one of the world’s leading high-growth consumer markets, foreign enterprises are continuing to increase their Capital Expenditure, and expect to reach peak growth. Market share in emerging and developing markets, is the emphasis of brand building, marketing management in China, with particular emphasis on the development and management of the channel.
Adhere to the old business model, refused to adjust its strategy in accordance with changes in the external environment or loss the power of innovation, is the main reason for the decline of the enterprise.
This study is going to do a case study about the entry model of PepsiCo in China, when the overall environment changes, how to repeatable the great business model? The performance of China local enterprises was amazing, PepsiCo decided beverage strategic alliance with Tingyi, What are the key factors? The research wills analysis international market entry model and strategic alliance partner selection criteria, and to explore strategies, business models and key success factors. The analytic tools are including series of analysis modes such like ＂case study＂, ＂8＋ country model＂ and ＂8＋ business model＂. By go through those series of analysis models, the researcher will able to analysis the great business mode in China, and to fully understand the great business model in the case.
In the conclusion, to give advices to the beverage strategic alliance, so that the great business model to repeatable, and hopes to provide a complete set to other researchers the business model analytical framework. | en_US |