|dc.description.abstract||While the rapid growth of economics and the progress of human civilization, the natural resource is shortage due to the human’s over-exploitation. The advance in technology changes the consumer habits which makes the demands for consumer electronic products increased. Because metals and chemicals are very harmful to the environments, how to handle the electronic wastes has become a tough problem. Due to the awareness of the sustainability and the environmental protections, remanufacturing has become one of the popular research areas in recent years. Some studies indicates that remanufacturing not only save the resources and energy consumption, but indeed increase the profit for some industries.
Our research mainly extend the analysis of Mitra and Webster (2007). Under the remanufacturing activities advocated by the government, OEM can not only engage in recycling activities to provide remanufacturing products, but as a strategy to compete with independent operator. Under the distinguishability of new and remanufactured products, OEM providing the remanufacturing products may lead to the demand cannibalization happened. However, if enterprise can align the economic and environmental goals together by being engaged in remanufacturing activities, it may be good for the sustainability of the supply chain. Therefore, our research considered the demand cannibalization, and discuss the pricing decision, profit, and the performance of remanufacturing activities with different scenarios and consider the effects of government subsidies and the mechanism of subsidies allocation.