dc.description.abstract | Expecting to provide constructive contribution of transformation for the automotive Printed Circuit Board (PCB) manufacturers, as well as seek for new opportunity for the PCB industry, this research focuses on discussing the PCB business characteristics and competition conditions. With this main objective, the research primarily selects S-C-P model as the analytic tool with SWOT analysis to formulate the strategy; additionally, the researcher selects a case to review the competition strengths and offers the suitable development strategies which are matching strategy, turnaround strategy and innovation strategy.
With the development of the modem electronic technology in automobile industry, there is a significant growth of PCB used for automobile. Due to the features of automobile business, namely, stable demand and high profit margin, many PCB manufacturers are attracted to go for this blue ocean. More specifically, this has become an essential issue because automobile is used under the fast speed so that automobile makers need to ensure the high reliability of automotive components and the safety issue of the drivers and passengers. Therefore, compared to 3C products, automotive PCB requires higher quality of temperature tolerance, anti-corrosion, anti-electromagnetic wave and anti-vibration.
The main feature of automotive PCB industry is that it takes three years for automobile makers to qualify the components, and they would conduct various testing under different parameters during the qualification process. Moreover, in order to maintain no arbitrary change of manufacturing process and materials, as well as achieve the zero-defect results, automotive makers would also send engineers to on-site audit the manufacturing process and procedures. With those high standards of quality requirements, it is extremely beneficial for PCB manufacturers enhancing production skills and yields.
Although the economic scale of automotive PCB is much smaller than that of 3C PCB, the unique characteristics of automobile business which consist of long- term relationship, stable demand and high entry barrier indeed provide the opportunity for PCB manufacturers to turn the challenges into the vital sources of long-term business. | en_US |