| dc.description.abstract | The problem of population aging has become a global phenomenon. In particular, Taiwan is one of the countries in the world having the fastest growth rate in population aging. However, Taiwan’s elderly care services and related governmental regulations and policies are still in its infancy, thus resulting in many aging related social problems. In Taiwan, post-war baby boomers will soon enter the old age. They are in general better educated than their fathers, have better economic status, and tend to think independently. As a result, the long upheld societal concept of “rearing children for old age” dwindles. The new generation of seniors is no longer satisfied with the availability of “elder care” services, but goes a step further in asking for better services in preventive health care, and in LOHAS (Lifestyles of Health and Sustainability) quality of retired life.
These basic changes bring along a set of different opportunities in the silver-haired markets and industries in Taiwan. Taking advantage of this new opportunity, this study proposes a new business startup plan, focusing in community and in-home senior care, so that seniors can live their remaining years locally, instead of moving to an unfamiliar nursing home.
This study starts out with an analysis of the trend in the aging population, and exploring elder-care related legislation and regulations, as well as the phenomenon of oversupply in institutional elder care in Taiwan. We next look into the requirements of elder-care from the perspective of the elderly population, and also study the latest concept of aging locally and community care business models. These form the foundation of our basic strategic roadmap. In addition, we conducted analysis in business models, SWOT, industrial life cycles, etc., to better understand our weaknesses and threats. These become the basis of our detailed operational plan. Finally, we conducted a feasibility analysis to verify the viability of our proposal. The plan proved feasible, with high probability of profitability. Our next step is to carry out actions outlined in the proposal, and start fund raising for the startup. | en_US |