| dc.description.abstract | Apple′s iOS, Google′s Android and Microsoft′s Windows have entered into the ecosystem of ICT (Information, Communication, Technology) industry to compete with each other. There has no exclusive advantage of technical standards for single operating system, the industry rules and regulations have also changed, and have the impact of the ICT industry and influences people’s lifestyle. In the past, the major factor affecting successful implementation of ICT industry was technological innovation of horizontal collaboration. However, the key to success turns to the innovative applications in the current market. Nowadays, ICT industry changes hardware and software of system architecture, all of the products, hardware and software should be integrated, and this change also lead to the restructuring and integration of crossing industry. In the Post PC era, the policy manily focused on cross-industry technology integration, emphasizing software and hardware systems integration, application of integration services, and user experience. Moreover, analytical techniques imported through massive data around the Cloud services, mobile applications, and business community the application; these services bring out more innovation. In the time that ICT industry entering swiftly into mobile networks, how global PC brands seek opportunities to transform, and how these PC brands to respond to overcome the current difficulties, will be the purpose of this article to investigate.
In this study, from the national level, the ‘8-cross business model’ framework will be applied to explore factors and impact of ICT industry of the external environment. Based on the enterprise level, ‘8+ business model’ framework will be analyzed to discuss the operating performance of Acer. Furthermore, the territory and strengthen relations with the resources, changing into new model of business strategies and re-estimatinf the possible cause of ten new ‘8-cross business model’ will be also mentioned about in the article.
The main conclusions of this study are as follows：
External environment analysis are based on industry and enterprise level, according to ‘8+ business model’ analysis, Acer is facing a diplomatic force in the transformation of the situation, while, in fact of that all PC brands deal with the similar situation recently. On one hand, as a result of that the rules of the game change rapidly, the PC companies cannot generate enough profits through unsustainable innovation and industrial research. On the other hand, the operating costs of rapid advances in technology continue to improve, Acer urgently needs to reform according to the analysis, which summarise that EBIT and ROIC were negative, based on the enterprise level and ‘8+ business model’. Acer can consider those elements to improve the four key value proposition, organizational structure, corporate resources, processes skills to enhance business performance transformation. And by the financial assumptions spreadsheet results will expand sales, improve gross margins, the recent unsustainable profit situation, a turnaround to reverse the situation. | en_US |