| dc.description.abstract | Today, China is changing its development policy from investment incentives of foreign to attract advanced technology of overseas. In order to upgrade the industry for economic transition, the China government would like to instead of labor-intensive industry to technology-intensive industry, which means they don’t need highly dependent on labor industry. They are eager for advanced technology industry to improve existing ones. This policy is totally complying with the Twelfth Five-year Plan of China.
In this thesis, the writer introduce the strategic plan of the operation in each stage, factory set-up, performance growing and industrial mature, of the company based on the Porter (1980) Five Forces analysis,Humphrey (1960s) SWOT analysis and critical success factors (key success factors environmental Change, the KSF) to review the performance of company. At the first factory set-up stage, the company quickly set up factory at east of Great China based on its unique patented technology and know-how of nonstick coating business. At second stage, the company needs to increase the market share and be recognized by place-order company. Meanwhile, the company also needs to improve the operation system, control system, employee training and promoting system for next stage. At the third stage, the market of nonstick coating is toward to mature and the China government announces more serious of Environmental Protection Law in the future. Therefore, the company need to horizontal expansion based on the accumulated experience and technology. This strategy is benefit for the long-term development of the company.
In this case, the company changes strategy at each stage to achieve the commitment by evaluating Industrial environment and its own advantages. Although the company improves the better welfare and salary system, the poaching of competitor still is the one potential threaten.
The case company has almost ten years running-business experience in China. We smooth pass the two global economic crisis. And during these two crisis, the performance still increase without huge suffer. In this thesis, the writer accumulated the successful experience in it. As a reference of successful experience, not only for the company who willing to invest China but also be the direction of the case company. | en_US |