|dc.description.abstract||The object of this article is the industrial robot industry which has been highly sought after in the industrial automation market in recent years. R&D, manufacturing and application of high-end manufacturing represented by robots have become an important indicator of a country′s manufacturing industry. The scale of the mainland robotics industry has expanded rapidly in recent years and has become the world′s largest market for industrial robots. Overall, the mainland robotics industry will continue to maintain rapid growth for some time to come. It has good prospects for development in terms of market potential, open cooperation, and intelligence.
In this paper, through case analysis, taking D Group as an example, combined with the development status of industrial robots at home and abroad, as well as the D Group′s own conditions, using Boston Matrix and strategic analysis of related methods for comprehensive diagnostic analysis. Combine the analysis results with the effective overall domestic sales development strategy objectives, and then rationally dismantle the strategic objectives from multiple dimensions such as industry, region, and time, and combine the industry status quo and competition analysis to draw action plans and possible risk responses. Through this study, we can provide suggestions and references for the follow-up development of D Group in the Chinese industrial robot market.||en_US|