| dc.description.abstract | The Printed Circuit Board (PCB) is a fundamental industry for electronic products and their peripherals. Today, PCB industry is thriving but also extremely competitive. In order to reduce the production costs and develop multiple niche markets, many Taiwan’s PCB firms have invested in China to develop production facilities. Even though China has become the world’s largest PCB market, Taiwan’s PCB firms in China are now facing an increasingly competitive environment. Thus, developing effective competitive strategies is critical for PCB firms. The purpose of this study is to explore the key success factors of Taiwan’s PCB firms when competing in China’s PCB market, as well as their appropriate competitive strategies. This study used the case study approach to explore the research questions. The adopted case is one of the three Taiwan’s largest PCB firms, T Company, which has already entered into China’s PCB market. This study collected data from secondary sources and by interviewing two top managers of T Company. The research results can be a reference for relevant PCB firms who intend to enter into China’s PCB market. The conclusions are as follows:
1. The competitive strategies of a PCB firm must match the development trend of the PCB industry with multiple strategies in cost, differentiation, and niches.
2. As the PCB industry is so competitive, PCB firms should maintain a long-term relationship with current customers while at the same time exploring and expanding relevant niche products.
3. In order to remain competitive, PCB firms must follow the trend of the industry, including leading-edge technologies, processes, and niche products.
4. In addition to tangible assets (e.g., facilities, plants), the key success factors of PCB industry include intangible and human assets (such as human capital, organizational culture, management systems, and R&D), which often are more important than those tangible assets. | en_US |