| dc.description.abstract | Taiwan based manufacturing industry started; many companies consider business strategy with traditional production thinking. But Today′s business environment is no longer same as the past , in the past, the traditional business environment, companies often face a high degree of homogeneity competitors, profit model similar to each other , so if the poor competitiveness of enterprises , as long as the effort that the price a little lower , may also survive . But the era of internet economic globalization, competitors may not do the same product and as you, maybe new technologies or new disruptive business models will put your company flooded, such as iPad kill Kindle; touch panel kill the phone button manufacturer. Taobao Yu E Bao robbed banking. In these changing times, business owners have been very difficult to find out who your competitors are coming. One industry may disappear since new technology or new business model change the market rules.
This study involves several academic theories on innovation, the most important thing is to Christensen “disruptive innovation ＂ and the case study included Apple and UK PJH company. Each company can have disruptive innovation even small company, the real factor of disruptive innovation is resources 、processes and values. Apple and PJH Company are the best examples.
Internet, smart mobile devices and cloud will be integrated in the future. Supply chain will become a multi-directional value system; the consumers will get the service and get satisfied from this system. If Taiwan enterprises just think about large-scale production or to expand the division level, develop strategy under cost down thinking, when a new wave of change to the industry and many companies may be flooded in this reformation. I hope this thesis can help some enterprises think about how to innovate and how to cultivate ability to innovate, based on the theory and doctrine review three factors of disruptive innovation resources process and values , then these companies can identify their own disruptive innovation business model. | en_US |