| dc.description.abstract | As the “Cloud computing” become the newest and potential market in the past several years, the Information and Communication Technology (ICT) value supply chain in Taiwan also playing a very important role in the whole industry. From producing the host terminal equipments to manufacturing the production equipments for the industry, the manufacturers in Taiwan continues to provide quality and economic products, which also assists to make the “Cloud computing” facilities even more popular in the world.
The global sales of ICT industry has been relatively slower down due to several factors in the past several years, such as the global economic downturn due to European debt crisis, the economic in the U.S. has just slowly recovered till 2014, and even a slowdown has been recently found in China. However, the IT services market in Taiwan continues to be highly drastic. We often heard price-cutting has become the way to survive in the competition. Therefore, it’s our understanding that this circumstance makes the industry to be even more challengeable.
The firm we study in this thesis is currently ranked as the 1st largest information services company in Taiwan among the domestic firms. In order to get their long term competitiveness and sustainability, the firm continues to think of changes to their existing business model to achieve the goal, and keep them away from the “Red Sea market”. This thesis is made with two main purposes. First, we are going to study the potential changes and challenges of “Cloud computing” market in the near future, as well as the trend of ICT industry for the firms in Taiwan. Second, we will study adequate strategies for the firm to get into right direction by finding the “Blue Sea market” in the extremely competitive market, and to strengthen their operational performance.
This study applies the theory of “8+ business model”, specifically in “National mode” to analyze the external environmental challenges that Taiwan ICT industry is currently facing to, as well as applying the “8+ business model” and the “8+ Profitability model” to study and analyze the operating performance the firm has been made. | en_US |