| dc.description.abstract | For industrialization and urbanization intensifies make the people′s lives space become increasingly smaller. Technological development cause excessive use of chemical fertilizers and pesticides to improve living agricultural produce output results. The earth environment has been damaged, and caused the climate dramatic change. Unusually heavy rains, drought, earthquakes, and hurricanes etc. bring extensive impact on people′s lives. Taiwan in the event of a major natural disaster was often that the general public needs to face the pressure of living soaring price of vegetables. Therefore, Taiwan should develop no use chemical fertilizers and pesticide organic vegetables to adjust and protect of the environment. The object is to reduce the natural disasters impact, to meet the living needs, and to ease the pressure of people′s lives.
Meanwhile, the quality demand of life more increasing, and the nutrition and health are increasingly important. This study is investigated organic vegetable consumption behavior of consumers of the Taoyuan area. Total questionnaires were 220. We deducted invalid questionnaires to get 213 valid questionnaires. The recovery rate is 96.82%. Obtained data used ＂SPSS for Windows 19.0＂ statistical applications software to investigate the descriptive statistical analysis, times number distribution table, reliability analysis, and crosstab analysis. The questionnaire is divided into four parts: The first part is the basic information of consumers surveyed; Second part is the consumers for organic vegetable consumption habits, including buying organic vegetables location, amount, frequency, and other considerations etc.; The third part is the consumer perception and behavior of organic vegetables, including certified organic vegetables, safety, and price etc.; fourth part is the consumer satisfaction′s experienced of organic vegetable consumption, including organic vegetables taste, labeling instructions , the appearance of freshness and the like etc.
The results show that respondents consumers predominantly female; The age was main from 41 to 50 years old; Mostly consumers were non-vegetarian habits; The level of education were mostly college; Mostly monthly family income were from 30,000 to 50,000 NT. Consumers are generally considered organic vegetables nutritious and healthier than ordinary vegetables. Due to the organic vegetables was essentially no treatment disease efficacy. Meanwhile, we cannot make sure that all market organic vegetables which represents completely without chemical fertilizers or pesticides residues. Therefore, the results of questionnaire showed that consumers were not consistent cognitive definition of organic vegetables. Nevertheless, organic vegetables had been gradually accepted by the public. Over half consumers were buy organic vegetables more than 2 times per month. Organic vegetables displayed the size and influence is increasingly expanding. Nevertheless, organic vegetables had been gradually accepted by the public. Over half consumers were bought more than 2 times per month of organic vegetables. It represents organic vegetables scale and influence increasingly expanding. Finally, the study results are summarized recommendations for the Government to promote organic vegetables. At the same time, the research experience was available to future researchers a further reference. | en_US |