dc.description.abstract | Taiwanese manufacture in electronic industry has always been a strong point in the past glory era. Taiwan′s notebook industry in 2008 was 92 percent share of global shipments, relative to the server OEM laptop or a desktop computer. It is defined as a small amount of diversity in electronic products, which require high technical capabilities in manufacturing, high barriers to entry.
Before 2007, the demand for server industry has not received attention. The main users were business owners, government agencies and military. They didn’t follow trends or new technology for device replacement, so the product life cycle was longer. In 2007 the global market growth rate less than 2006. The market was dramatic impact at the end of the 2008 financial crisis. The shipment in 2007 was 7 million, but 6.8 million in 2009. It showed 16% decline, if compared 2009 with 2008.
The global economic was struggle in recession or recovery from 2009 to 2011. The U.S. QE program drove the consumer market, and also led to the growth of server market. Because of the popularity of handheld devices, everyone wants to access the data at any time. The demand for cloud services and the rise of social networking sites made the companies like Facebook or Google as the one of main customers. The demand growth was more than 4% each year. Comparing to a negative growth of laptops and desktops, the server industry attracted more consumer electronics company to join the competition. Such situation happened in brand and OEM companies.
This case study focuses on I company which is Hewlett-Packard Company′s main strategic partner suppliers and occupies 50% of HP′s business. How to form a partnership with HP, and creates a win-win situation. | en_US |