DC 欄位 值 語言 DC.contributor 企業管理學系在職專班 zh_TW DC.creator 顏佑哲 zh_TW DC.creator YEN YU CHA en_US dc.date.accessioned 2014-8-25T07:39:07Z dc.date.available 2014-8-25T07:39:07Z dc.date.issued 2014 dc.identifier.uri http://ir.lib.ncu.edu.tw:88/thesis/view_etd.asp?URN=101451016 dc.contributor.department 企業管理學系在職專班 zh_TW DC.description 國立中央大學 zh_TW DC.description National Central University en_US dc.description.abstract 本研究旨在了解創造力對創業精神的影響，並探索創業動機是否會中介兩者間之關係，以及創業環境是否會調節創業動機與創業精神。創造力的評量採用陶倫斯創造力測驗、創業精神採用創新性（Innovativeness）、風險承擔（Risk-Taking）、預應性（Proactiveness）、自主性（Autonomy）與競爭積極性（Competitive Aggressiveness）五個構面。而創業動機則針對較廣泛的推（push）與拉（pull）兩大動機構面，以及較細微的成就（achievement）、福利（welfare）、地位（status）、金錢（money）、得免於難（escape）、自由（freedom）、效法前人（role models）等構面，以及整體創業環境的考量。 去除無效反應後，針對198名受測者的研究分析發現，家人有無創業經驗在創業精神和創業環境上有達顯著水準，在創業動機方面的成就和效法前人、創造力的總級分亦達顯著水準。創業動機中福利和金錢變項與創造力總級分的相關係數為顯著負相關。並針對這些發現做探討與在管理上進行建議。 zh_TW dc.description.abstract Abstract The study aims to investigate the influence of creativity on entrepreneurship, whether there exists a mediating effect of entrepreneurial motivation between them, and whether entrepreneurial environment may moderate the relationship between entrepreneurial motivation and entrepreneurship. Torrance Tests of Creative Thinking was used to measure creativity. Entrepreneurship was measured under five aspects: innovativeness, risk-taking, proactiveness, autonomy, and competitive aggressiveness. The measurement of entrepreneurial motivation included broader push and pull motivations, and more specific motivation including achievement, welfare, status, money, escape, freedom, and role models. After removing useless responses, analysis on 198 participants showed: (1) there is significant effect for the family which does not have entrepreneurial experience between entrepreneurship and entrepreneurial environment, (2) the achievement in the term of entrepreneurial motivation significantly influences on following the example of their predecessors and overall scores of creativity, (3) the welfare and money of entrepreneurial motivation are negatively influence on the overall scores of creativity. This study addressed some practice implications according to findings. Key word: creativity, entrepreneurship, entrepreneurial motivation, entrepreneurial environment, Torrance Tests of Creative Thinking en_US DC.subject 創造力 zh_TW DC.subject 創業精神 zh_TW DC.subject 創業動機 zh_TW DC.subject 創業環境 zh_TW DC.subject 陶倫斯創造力測驗 zh_TW DC.subject creativity en_US DC.subject entrepreneurship en_US DC.subject entrepreneurial motivation en_US DC.subject entrepreneurial environment en_US DC.subject Torrance Tests of Creative Thinking en_US DC.title 創造力與創業精神-探索創業動機 與創業環境之調節 zh_TW dc.language.iso zh-TW zh-TW DC.title Creativity and Entrepreneurship: Exploring the Moderating Effect of Entrepreneurial Motivation and Environment en_US DC.type 博碩士論文 zh_TW DC.type thesis en_US DC.publisher National Central University en_US