| dc.description.abstract | Route-permitted Transportation Industry has been positioned as a traditional industry in the past. However, with the advancement of information technology, booming development of electronic commerce and Route-permitted Transportation Industry, professional techniques of home delivery and temperature control have become a trend of freight transport. The main purpose of this research is to explore the development and analyze the trend of freight transport. Furthermore, this research will discuss how the company changed its managing model by S.W.O.T analysis in order to adapt to the outside and inside conditions and induce the key success factors of the company. Finally, combining this research with practice, we hope it will provide suggestions for the case study company and the industry as reference.
H company, the target of this case study, is the leading brand of Route-permitted Transportation Industry in Taiwan. It has strong information application and innovative service. During its developing, the company faces several problems, such as the changing of transportation demands and new competitors. Hence, the company decided to transform its running model to adapt the change of circumstances in 2000. Since then, the turnover of the company has grown up obviously, and it becomes a model in its industry.
This research adapts case study method. First, we collect secondary references and interview executives, and then analyze data. Through the concept of SWOT strategy of Weihrich(1982), we proceed the analysis of transforming strategy and induce the key success factors of the case study company. The key factors include: 1. apply of information technology, satisfy customers’ wishes and improve workflow 2. improve employees’ quality and ability of innovative service 3. create extended value in order to keep customers 4. improve working environment and benefits, lower the turnover of employees, improve service quality 5. leader’s persistence.
It’s not easy for the case study company to keep its success. However, due to the dynamic market and keen competition between inter-industry, it needs more research and discuss on how to keep the competitive advantages and consider the strategy of sustainable development. According to this research, we have some suggestions. 1. Keep improving the extended value of service 2. Proceed innovative service through advance information technology 3. Develop various channels in order to strengthen the competition advantages 4. Keep improving the working environment and change the industry ecology.
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