| dc.description.abstract | In early 21st century, The printed circuit board manufacturers moved to west mainland of China to reduce production cost. At the same time, manufacturing industry developed rapidly, especially IT industry, and Taiwan businessmen played an important role in the global supply chain. In recent years, due to the change of the mainland policy and labor environment and whole production structure, enterprises are now facing a certain degree of challenge and pressure. Keeping sustainable profit becomes the key point to most enterprises. How to survive and create profits in the competitive situation? Enterprises must adjust business strategy and related resource reconfiguration according to different situation and opportunity, which aims to create sustainable profit and development.
Take the case of H technology co., LTD., a company in the middle-upper class of current PCB supply chain, which production has focused mainly on East China for more than ten years. In the early stage, it focused on main board of laptop. Under the rapid development of laptop in early 21st century, the company set up its market dominance successfully. But since 2008, for the raise of tablets and smart phones, the laptop demand declined sharply. This case company made the adjustment of the strategy accordingly by expanding product ranges from 2012, which included TV main board, game consoles and other related business items. Based on the idea of business continuity, this company has discussed the necessarily of reviewing plan and adjusting strategy. And it has also reviewed current advantages and disadvantages of the company when facing challenges. In addition, comparing to the external situation, the discussion of strategy adjustment and effect inspection aims to form a continuous correction loop by the long-term strategic planning, which is to create profits and sustainable operation of the niche. | en_US |