| dc.description.abstract | According to the statics of SEMI （Semiconductor Equipment and Materials International）, the total revenue is about US$39 billion in the global manufacturing equipment in year 2014, moreover, the market scale is accounted for US$9.6 billion in Taiwan. It has successfully gained the ranking of No. 1 for 5th consecutive year in the world. Whereas, this has been point out that two subjects under discussion: Firstly, the semiconductor equipment localized, secondly, to improve the self supply for related processing equipment in this field.
This study scope is about the semiconductor processing equipment which the middle end of the processing “Bumping”. “The G technology Corp” as the case study, it can provided huge amount of related information including domestic and abroad, as well as professional assessment reports、 the Government Property Strategy Report by professional website information and to make the investigation and analyze on related literature, theory and strategy.
The company becomes the only equipment supplier on Bumping Process through the vertical and horizontal integration strategy which can provide “Total Solution” program to customers. Besides, it would encourage the company to improve its internal value not only for the quality, the delivery time, the cost, the capability and small footprint, but as well as to enlarge the gap for the competitors.
The analysis used the case study from the company itself, to find out the strength of competitive in semiconductor’s vendor and the strategy of the management, however according to the results, will provide the recommendations. These recommendations provide a reference to the vendors in Taiwan.
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