| dc.description.abstract | Given the current evolution of global market, contact lenses market is considered one of the emerging blue ocean markets. In the past five years, more and more companies or reinvestment from other industries are keen to enter and share this market. Considering that contact lenses is categorized into medical appliances, however, its threshold in application of product technique, apparatus, and license is high and the consumer market is rapidly evolved, in which the market is still dominated by a small number of oligopolies sharing more than 80% of the market. Other less-occupied firms are encountering issues of production control and decision due to improper evaluation of product life cycle in new product development thus leading to failure in planning of mass production, scheduling of product launch, and
prediction of market sales model.
There is a variety of function and types of contact lenses products, and consumer demands are getting diverse (such as comfort, high oxygen permeability, moisture retention, uvioresistant, cosmetics contact lenses, and etc.) The product life cycle is getting shorter and shorter, to ensure intercompany profit for either OBM or OEM, efficient design and production of quality- and price-satisfactory manufactures are of important factors. Moreover, life cycle planning in the beginning of product development, especially parallel program of production and inventory control, also plays an important role in generating profits.
This research aims at providing manufacturing and managing decision references for companies that are introducing new products in this industry. We introduce PLM system to the new product development procedure of Company A as a case study. The modeling tool of ARIS is adopted to improve current business procedure. In order to optimize human and physical resources, the OEM and OBM product sales of the case company are classified to bring production planning and inventory control into the development procedure. Besides, bringing customer information obtained from marketing research in transition to mass production and product launch is done to better enhance the optimization. We hope this study will elevate efficiency of new product development and company competitive strength.
Keyword：Contact lenses industry、PLM、ARIS、BPM
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