| dc.description.abstract | With the rapid development of mobile commerce, design aesthetics on mobile device APPs play an important role. The brands tend to develop their unique brand of APPs to global online APPs store, so that the brand is not only just the traditional provision of goods and services, but related to the development of brand APP to meet their customer needs, and through such media to influence the subsequent behaviors of customers, like repurchase intention, recommendation to others... and so more.
The questionnaire of study data using internet method are collected from 1113 respondents. Using partial least squares (PLS) to analyze the data and validate the relationship of model and the fit. The results show that expressive aesthetics have positive influences on pleasure, arousal, dominance. Interactive aesthetics have positive influences on pleasure, arousal, dominance.
Under APPs shopping environment, the relationship between design aesthetic and emotional responses are investigated by the previous studies. Providing e-commerce managers to understand the multi-channel shopping environment on consumer shopping behaviors, and a more comprehensive assessment of the impact on aesthetic affective and cognitive reactions by bringing consumers pleasure, arousal, dominance and shop’s service quality. It enhances customer repurchase rate and loyalty, and the design aesthetics are related with behavior intentions, to understand how to affect consumer’s behavior invention in multi-channel. | en_US |