dc.description.abstract | The industrial environment changes fast nowadays. In order to win the market
share, many organizations now execute innovation strategy to improve their own
competence. Improving employees’ individual creativity is a priority if companies
want to enhance the innovation abilities, because it is a necessary condition to build
organizational innovation. Prior research found that support for creativity could
enhance creativity, and the mechanism is built on intrinsic motivation, so this paper
tries to examine the cognitive process. Meanwhile, different jobs characteristics might
influence the effect between support for creativity and creativity, so I explore if there
is an effect from the interaction of core job dimensions and support for creativity as
well. In all, I test the effect to creativity from support for creativity, core job
dimensions, and intrinsic motivation.
I target the insurance sales and direct sales to send the surveys, and receive 300
questionnaires in total. The results show (1.) support for creativity and core job
dimensions both have significant positive relations with creativity, (2.) intrinsic
motivation is the most related variable with creativity, (3.) intrinsic motivation would
mediate the relationships between support for creativity and creativity as well as core
job dimensions and creativity, (4.) there is no significant relationship between
creativity and the interaction of core job dimension and support for creativity. | en_US |