博碩士論文 103429011 完整後設資料紀錄

DC 欄位	值	語言
DC.contributor	經濟學系	zh_TW
DC.creator	王偉隆	zh_TW
DC.creator	ONG WEI LOONG	en_US
dc.date.accessioned	2016-7-12T07:39:07Z
dc.date.available	2016-7-12T07:39:07Z
dc.date.issued	2016
dc.identifier.uri	http://ir.lib.ncu.edu.tw:88/thesis/view_etd.asp?URN=103429011
dc.contributor.department	經濟學系	zh_TW
DC.description	國立中央大學	zh_TW
DC.description	National Central University	en_US
dc.description.abstract	本文考慮廠商提高企業社會責任程度的時候，消費者會提高對廠商產品的願付價格，故假設市場上有兩家廠商，在進行價格競爭或數量競爭的情況之下，探討廠商決定企業社會責任程度的時候，對於價格和消費者剩餘造成的影響。本文為兩階段賽局，第一階段為董事會決定企業社會責任程度；第二階段為廠商經理人決定產品的訂價或產量。研究結果發現在價格競爭時候，企業社會責任程度較高的廠商提升企業社會責任程度，會使得兩家廠商產品的價格提升和消費者剩餘可能會下降或上升。此外，企業社會責任程度較低的廠商提升企業社會責任程度的情況之下，兩家廠商產品的價格反而會下降及市場上的消費者剩餘會上升；在數量競爭時候，當一家廠商的企業社會責任程度提升時，該家廠商的產量和價格會提升，而另一家的產量和價格則會下降。此外，廠商提升企業社會責任程度，會使消費者剩餘增加。	zh_TW
dc.description.abstract	This paper has discovered the positive relationship between a firm’s Corporate social responsibility (CSR) and the price that a customer is willing to pay for that firm. We assume there are two firms in the markets and discuss how price and quantity competition. We try to find the equilibrium cooperation in two-stage games. The first stage discuss how board of directors would decide their product’s price and quantity. Our result finds that both price in two firms will rise and the consumer surplus may rise or fall while the firm with higher level of CSR decide to prove its CSR under price competition. Moreover, both price will fall and the consumer surplus will rise when the firm with lower level of CSR increase its level of CSR. However, when one firm increase its level of CSR, the price and the quantity of its product will fall. Besides, the consumer surplus will increase if firms are deciding to rise its level of CSR.	en_US
DC.subject	企業社會責任	zh_TW
DC.subject	消費者剩餘	zh_TW
DC.subject	Corporate social responsibility	en_US
DC.subject	consumer surplus	en_US
DC.title	企業社會責任對消費者剩餘的影響	zh_TW
dc.language.iso	zh-TW	zh-TW
DC.type	博碩士論文	zh_TW
DC.type	thesis	en_US
DC.publisher	National Central University	en_US