| dc.description.abstract | The purpose of this study is to ＂structure - conduct - performance＂ (SCP) theoretical framework to analyze competitive strategies Taiwan, South Korea and the United States three DRAM makers, and by comparing the relevant financial and operational information to explain Taiwan′s DRAM industry in fierce competition in the defeat of reason. Finally, the current industry situation and condition of existing manufacturers in Taiwan, made the future of Taiwan DRAM makers can take to survive strategy.
From the supply side of the industry point of view, Taiwan′s DRAM industry source of raw materials and technology must rely on foreign, coupled with the current policy of the government to adopt a more conservative approach. Therefore, the fundamentals will adversely Taiwan industry.
Demand side of the market and structural part of the industry, focusing on standard products made Taiwan DRAM industry in the face of the business cycle there is no effective response measures result in serious losses, the impact of the financial structure.
In the market performance parts, Taiwanese DRAM makers during the 2008-2009 financial crisis decimated a significant severe losses. Coupled with the lack of energy technology innovation, even though the economic recovery, can no longer compete with foreign carriers.
From this study, we have come to the basic conditions are not suitable for the development of Taiwan DRAM industry, and now Taiwan manufacturers mainly adopt two strategies, namely transfer to niche markets or international companies become dependent on its foundries. But the current situation further analysis, niche DRAM factory goods because they belong to a small amount of diverse markets often do not receive the attention of international companies, so select niche market for Taiwanese manufacturers can not only avoid with the positive international companies conflicts also have relatively stable profits, and therefore should be Taiwan DRAM makers ideal dominant strategy. | en_US |