dc.description.abstract | By the standard of enterprise management, Taipei Golf Club (TPGC) is a rather successful one. TPGC can continue to survive according to this pattern. However, the advantage of competition can′t be hold for a long time. We should look for next favorable market and establish the advantage of competition under the condition of profiting.
As for key factors in SWOT , in comparison with the regional competitors, TPGC has an access to competitive advantages are as follows : TPGC is situated between Taipei and Taoyuan so its market range is by far the largest; The advantage of traffic,the course in number are the most, the capacity of the restaurants and the parking lots is large.Then by the logic of「Reinventing Business Model」to establish complete structure of management:
Customer Value Proposition (CVP) -- The ability to meet all the team′s needs and the best center of scenic meeting at home and wedding square.
The formula of profiting -- The expense of guests + The expense of consumers′ diet + Wedding square + Electrical car′s hire + The income of store + The income of advertisement + The meeting center.
Essential resources -- A consumers′ service organization and the staff to meet the claim of CVP.
Essential processes -- Establish responsible serving staff and a thorough working process. To set up a standardized working process and a standardized service design.
To meet the connecting between supply and needs, to adjust the original organization to focusing on consumers as its nucleus for promoting service. Enlarge theservice department’s working staff, to establish service center and to promote the ability of working staff.We adopt working force from outside, and the working staff should be disciplined as planned at the same time, so as to strengthen the group′s competitive ability. | en_US |