| dc.description.abstract | Printed Circuit Board (PCB) has been playing an important part in the developing process of Electronic Technology industry, not to mention PCB manufacturers in Taiwan once supplied at the 2nd place in production value and the first place in production volume in the world. However, with the market scale of economy focus on 3C products, consumer products, Telecommunications and more customers move to China market when government policies may not be as supportive, Taiwanese PCB Industry has faced numerous chanlleges.
This essay is going to reveal how most of small to mid-size Taiwanese PCB manufacturers, excluding the large ones that have international recognition, can achieve essential profit margin and fulfill social responsibilities at the same time even facing so many difficulites in global economic. We’ve learned some conclusions by studying A company in PCB industry who has managed to be successful by adjusting customer categories, product structure, improvement of manufacturing technology and keep loyal employees, in order to find out what can Taiwanese PCB manufacturers react to such competitive environment.
(1) Customized High Mix Low Volume product structure has become a major business stragey to dramatic changing and competitive global economic.
(2) Clearly positioning the company capabilities in the market in order to maximizing strengthes and creative more opportunities. | en_US |