| dc.description.abstract | Given the great achievement of the 12 th Five Year Plan and high speedy economic growth in China, the income gap between urban and rural areas is narrowed as a result. Subsequently, the China residents require higher and better living quality. For that change, the customer demand is from solving the problem of food and clothing to higher expectation on variety, quality and good taste of food. The phenomenon also generates both great opportunities and challenges which attract those excellent Taiwan chain-store owners to take part in the violent competition for extending their business territory to the China market.
The research aims at the business environment and trendy of restaurant industry as well as the development of Taiwan-chain-store brands in China market. By using the 8-Cross Business Model framework, the report presents the development history of the restaurant industry ; by focusing on the owners and management’s perspective, the study discusses their mission, motivation and business model; by analyzing their business strategies and the challenges they faces to view the innovative business models Taiwanese company creates.
The research describes the development history and current business situation of the studied case. In addition, the report shows the specific inputs and suggestions by the evaluation of operation, production, marketing, human-resource, research and finance. As the result with these insights, the research is able to work as the reference and guide for Taiwanese companies who plan to develop in China market. | en_US |