| dc.description.abstract | In recent years, many countries see tourism development as an important factor of economic growth. In 2011, Myanmar opened its market for foreign investment, since then developing tourism industry has become a primary focus for the government. Myanmar has abundant natural sources and unique culture, which make its tourism industry very attractive to tourists from all over the world. The subject company believes that Myanmar’s tourism industry has great potentials and cannot be overlooked. Therefore, the subject company is planning to establish an international hotel in Myanmar based on its experience of managing three international hotels located in Taiwan and Mainland China. The paper introduces the historical background of Myanmar’s politics, society, economy as well as definition of hotel and hotel operations based on the reference documents. Besides, it also examines the subject company’s investment proposal for launching a tourist hotel in Yangon through the five indicators mentioned in the article “A study of Tourist Hotel Development Evaluation”, Journal of Architecture issue #77 autumn edition published by Architectural Institute of Taiwan in September 2011. The study shows that the subject company is more concerned about financial benefits and market demand, which is the same outcome as the survey presented in the article mentioned previously regarding the 5 indicators. In addition, the paper suggests that the subject company should conduct a more in-depth assessment in the following areas before making a final invest decision:
(1) Myanmar new government policies and political risks
(2) Discrepancies between project assumptions and realities
(3) The consumer behavior of south-east Asian countries | en_US |